What is the impact of mobile on BtoB lead generation on the internet
Posted: Wed Jan 01, 2025 5:59 am
Will BtoB lead generation on the internet have a new Phone number library face on April 22, 2015? The day before, Google made a change that it described as substantial to its algorithms that are the basis for ranking queries. The change, announced in February, concerns the "mobile friendly" side of sites or not. To put it simply, sites that are not "mobile friendly" will be significantly degraded in natural referencing. And therefore in their ability to generate BtoB leads.
The web planet has been in turmoil since February to prepare for this mobilegedon . To find out if your site is affected, you can test it on the test site provided by Google .
Congratulations, you just passed the test!
Seriously, beyond these turbulences in the still very closed world of digital prospecting. This change in Google's algorithm leads us to ask ourselves good questions about the growing role of the smartphone in the BtoB purchasing process and therefore in the generation of BtoB leads.
The logic of generating BtoB leads on the internet is quite simple: good natural referencing generates more traffic which itself generates more leads once they are converted and qualified.
The powerful arrival of mobile impacts this linear logic on 3 levels and will therefore accelerate the changes linked to BtoB digital prospecting.
1st level : traffic growth.
Mobile has multiplied and popularized the possibilities of accessing the popularized Internet. It is a major contributor to traffic growth. In 1995, at the very beginning of the web, only 32% of Americans owned a computer. Today, 85% of Americans own a smart phone whose capabilities are much greater than those of computers in 1995. By giving more weight to mobile in its natural referencing, Google is only adapting to a market reality. Giving mobile capacity to your site will increasingly condition its success in terms of traffic but also in terms of natural referencing and, by ricochet, act on its capacity to generate BtoB leads.
The web planet has been in turmoil since February to prepare for this mobilegedon . To find out if your site is affected, you can test it on the test site provided by Google .
Congratulations, you just passed the test!
Seriously, beyond these turbulences in the still very closed world of digital prospecting. This change in Google's algorithm leads us to ask ourselves good questions about the growing role of the smartphone in the BtoB purchasing process and therefore in the generation of BtoB leads.
The logic of generating BtoB leads on the internet is quite simple: good natural referencing generates more traffic which itself generates more leads once they are converted and qualified.
The powerful arrival of mobile impacts this linear logic on 3 levels and will therefore accelerate the changes linked to BtoB digital prospecting.
1st level : traffic growth.
Mobile has multiplied and popularized the possibilities of accessing the popularized Internet. It is a major contributor to traffic growth. In 1995, at the very beginning of the web, only 32% of Americans owned a computer. Today, 85% of Americans own a smart phone whose capabilities are much greater than those of computers in 1995. By giving more weight to mobile in its natural referencing, Google is only adapting to a market reality. Giving mobile capacity to your site will increasingly condition its success in terms of traffic but also in terms of natural referencing and, by ricochet, act on its capacity to generate BtoB leads.