leadership success is agility

[Jahangir655]

Pivot… then pivot again
Don’t be fooled into thinking it all stops once you have an authentic message and a human way to communicate it. Start-ups push boundaries. Driven to remain relevant, they are constantly looking for the next edge to keep them in and ahead of the game.

The key to thought leadership success is agility, which comes from knowing content is never a “set and forget” exercise.

Lift your head even an inch above the parapet and you’ll find numerous examples of start-ups successfully pivoting—from Facebook launching its own currency, to fintech start-ups bundling their offerings to enable integrated cross-platform services for customers.

Most recently, it’s transport app Citymapper that has been turning heads. Launched as a rival to Google Maps in the early 2010s, the app quickly pivoted to offer bus and shared taxi services in 2017. Its next step in disrupting the conventional transport system was the introduction of the Citymapper PASS integrated app and travelcard. Citymapper PASS offers a “subscription to all mobility”—essentially a single interface for all urban transport systems, as well as the information and personalisation services that come with them.

As you approach your next campaign, think about being distinct from your list of colombia cell phone numbers competitors but still delivering what your audience wants. Think not only of the present, but of what will your audience want going forwards, and how your thought leadership can pivot to meet that need?



Considering this fresh approach to your next thought leadership campaign could result in higher returns—for your campaign and your brand. Our Learning from Leaders research shows that 69% of leaders will seek out thought leadership over information published in traditional media when looking for actionable insights and practical solutions, and 54% when they need relevant topics or sector expertise.

Now, if that’s not a revolution waiting to happen, I don’t know what is.