Secondary actions Secondary actions are those that show

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What are Micro Conversions? In contrast, micro conversions are the small steps that a customer takes on their way through the process. These can essentially be broken down into two types: Process milestones Process milestones are those steps critical to taking the customer from that moment of first contact — such as when they first arrive on your website — to when they ultimately make that macro conversion by asking for a quote, making a purchase, or becoming a solid lead.


Interest or intrigue in the information you’re presenting, whether that is on your website, across norway telegram number list your social media profiles, or in another form of digital advertising. For example, a process milestone might include something as simple as signing up for an email newsletter, adding a product to cart without checking out, or clicking on a link to learn more about the service you offer.


Those secondary actions that show the user is working towards bigger process milestones or even ultimately a macro conversion include things like commenting on a social media post, saving a link, watching an interactive video to full completion, etc. Both types of micro conversions can be an excellent way to track whether your campaign is effective or needs minor adjustments to prevent bottlenecks in the greater customer journey.