In a digital age, consumers not only expect real-time interaction with companies.
They also want personalized treatment and faster responses to their needs. This is precisely what the conversational marketing strategy offers .
This strategy allows you to quickly move buyers through the marketing and sales funnels and encourages you to build strong relationships and create authentic experiences with your customers and buyers.
Below, we explain the specific benefits of conversational marketing and how to apply it to your company.
What is conversational marketing ?
It is a strategy used to attract and connect with potential customers through one-on-one, real-time conversations. In short, it is a model designed to satisfy your consumer in an immediate, personal, effective and human way.
Conversational marketing is an effective way to provide value and create authentic experiences for your customers . This is achieved through personalized treatment and establishing a closer and more real relationship with the customer.
With this marketing model , you can send list of telegram users in laos personalized messages through smart chatbots when they are on your website. However, this strategy is not limited to a single channel .
Customers also expect to be able to communicate with businesses through a variety of digital platforms , including email, instant messaging apps and social media.
Benefits of conversational marketing
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You already know what conversational marketing is all about . Now we'll tell you about the benefits of using this strategy to attract and retain potential customers.
#1 Personalize the customer experience
The client will consider the company closer and more real by receiving treatment tailored to their needs.
Through dialogue, the user perceives that there is someone behind that website or social network. The right words humanize the message.
By receiving personalized service, your clients won't have to fill out forms or wait days to receive answers to their questions.
This not only improves the consumer experience , but allows the company to differentiate itself from the competition .
#2 Meet the client's objectives
What do consumers expect from your brand or company? Immediate, personalized responses and 24/7 real-time customer service .
Customers who are listened to are more satisfied with the product or service.
This means an improvement in the user experience , which leads to an increase in engagement . There is nothing better than having a community of loyal and enthusiastic users.with your brand and everything it offers.
#3 Reduce friction
There are many things that create friction for customers when they try to resolve a problem or clarify a doubt. For example, the fact that the company asks them to fill out a form and wait to be contacted.
The use of technology implemented with conversational marketing allows customers to get answers in real time ; with this, the consumer not only feels that the company takes them seriously, but that it strives to avoid inconvenience and loss of time.