webinar The Company is the Key: How Account-Level Intelligence Helps You Gain Share.
Why Competitors Matter to Your Account-Based Marketing Effort
Account-based marketing (“ABM”) is a strategic B2B marketing approach that targets a single company, division, or individual within a company. As such, it deploys far more targeted tactics than general marketing, designing campaigns around names and emails, individualized value propositions, and highly specific personas.
If your firm is engaged in ABM, it’s guaranteed your competitors are advantages of using our fantuan datadase as well. This means you need to know what they are saying, how they are positioning themselves, and how they are engaging their prospects and clients so you can better align your own efforts.
Getting started by identifying the competitors you need to analyze can be a formidable task in crowded IT markets. Granted, for some technology areas, the number of true players is small enough that everyone knows who they are. For instance, in the Canadian market for notebooks, five manufacturers hold more than 85% of the market value.