The streamer was playing the game League of Legends to
Posted: Sat Dec 28, 2024 9:04 am
11,000 Followers when she prepared Cup Noodles. The brand consolidated itself as a brand associated with the streamer’s community and was certainly able to use this Marketing move to gain new potential customers. Credits: topseos.com 5. Kellogg’s and Tony, the tiger You don’t necessarily need to work with streamers to build your strategy on Twitch — some brands choose to build their own channels and make their own content. That’s exactly what Kellogg’s (from Frosted Flakes cereal) did by launching a channel hosted by its mascot, Tony the Tiger — investing not only in the streaming strategy but also with virtual influencers (a rising trend that is growing with the Metaverse).
On August 19, Tony made his first live performance on the platform as a host. The character challenged other russia telegram number list streamers like GoldGlove, BigCheese, and Chrissy to play Fall Guys with Khleo Thomas, an actor who streams in his free time. Kellogg’s was the first global brand to use Twitch to transform their mascot into a player who interacts with real people. Amazing, huh? This is probably just the beginning for Tony on Twitch! Credits: Twitch These are just some of the brands that have already campaigned on Twitch.
The results are palpable in their campaigns. I already spoke here in another article about Generation Twitch (which I also strongly recommend you read to understand more about the people on the platform — and how to work with them). If your brand wants to achieve audiences like Gen Z and/or the gaming community, you should definitely think about investing in Twitch. To help you with the practical stuff, here are some final tips for you: Choose products that make sense for the audience Let me give you some examples: If your brand is in the food industry, it might be a good idea to build a campaign with streamers trying out your product while playing games or chatting with their followers.
On August 19, Tony made his first live performance on the platform as a host. The character challenged other russia telegram number list streamers like GoldGlove, BigCheese, and Chrissy to play Fall Guys with Khleo Thomas, an actor who streams in his free time. Kellogg’s was the first global brand to use Twitch to transform their mascot into a player who interacts with real people. Amazing, huh? This is probably just the beginning for Tony on Twitch! Credits: Twitch These are just some of the brands that have already campaigned on Twitch.
The results are palpable in their campaigns. I already spoke here in another article about Generation Twitch (which I also strongly recommend you read to understand more about the people on the platform — and how to work with them). If your brand wants to achieve audiences like Gen Z and/or the gaming community, you should definitely think about investing in Twitch. To help you with the practical stuff, here are some final tips for you: Choose products that make sense for the audience Let me give you some examples: If your brand is in the food industry, it might be a good idea to build a campaign with streamers trying out your product while playing games or chatting with their followers.