How Content is leading the marketing rebellion with Mark Schaefer
Posted: Sat Dec 28, 2024 8:43 am
2. F#ck Content Marketing by Randy Frisch The trend of curse words in the title may seem uncomfortable to some, but the truth is, this book hooks in readers with a fresh and modern spin on content marketing. Written by an experienced B2B content marketer and business leader, F#ck Content Marketing delivers the reality about relationships driving revenue.
In an ultra-competitive business landscape, companies need to focus on quality over quantity, not pakistan telegram database the other way around. This book highlights the fact that nearly 70% of created written and visual content is never seen by the right audience. That’s why the notion of the more content, the better, should be shifted to focus less on sheer volume and more on the things customers actually care about.
The more natural, organic, and genuine the content is, the more likely consumers are to actually listen. This book concentrates on content experiences that draw customers into an immersive, engaging loop that effectively keeps them coming back for more. Frisch uses big-name brands like YouTube, Netflix, and Spotify as examples of how content experiences form valuable connections, instead of just telling customers where to shop and what to buy.
In an ultra-competitive business landscape, companies need to focus on quality over quantity, not pakistan telegram database the other way around. This book highlights the fact that nearly 70% of created written and visual content is never seen by the right audience. That’s why the notion of the more content, the better, should be shifted to focus less on sheer volume and more on the things customers actually care about.
The more natural, organic, and genuine the content is, the more likely consumers are to actually listen. This book concentrates on content experiences that draw customers into an immersive, engaging loop that effectively keeps them coming back for more. Frisch uses big-name brands like YouTube, Netflix, and Spotify as examples of how content experiences form valuable connections, instead of just telling customers where to shop and what to buy.