Advocacy Stage The final stage of the funnel is the advocacy stage

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The goal of this stage is to help turn your customers into brand ambassadors. When a customer is happy with your product/service, it shines through in their voice (or words). If they trust your brand, they can ensure their friends, family, and other followers also trust you. At this point of the social media marketing funnel, you want to collect product/service reviews and customer testimonials.


Facebook now hosts reviews, and testimonials can easily be shared via short videos. Some peru telegram database tactics you can use during this stage to increase loyalty among buyers and increase the chances of advocacy are incentives like giveaways, a loyalty rewards program, and customer referrals. In fact, some customers look for and need incentives after their initial purchase to keep coming back and being willing to spread the word about your company and brand.


What Do You Need to Know Before Creating This Funnel? One of the biggest mistakes often made with social media marketing funnels is failing to invest in all five stages of the funnel. Each stage is in place for a reason, and without all of them being used together, it could impact the overall success of the marketing campaign. When you only move forward with a few of the stages of the funnel, a potential buyer can often tell due to the fact that your content is too salesy.