Keeps You from Repeating the Same Content
Posted: Sat Dec 28, 2024 6:10 am
While your audience digs in to learn as much as they can to answer their questions, they will eventually become bored or knowledgeable enough to move on. You always want to provide something new or say something in a different way to keep your audience returning. A content matrix helps you avoid repeating the same content and focus on what new content you can provide.
5. Provides a Review of the Performance of Different Digital Media In your content mix, you’re likely united kingdom telegram number list to use different digital media to get your message out there. It’s essential to know how each of these is performing, so you can adjust your strategy whenever you need to. By creating a content distribution matrix alongside your framework, you can plot how effective each media channel is when compared to the required investment.
6. Identifies Gaps Your content matrix will show you where the gaps are in your content. One reason this is so important is you may have gaps along the buyer’s journey you’re unaware of and need to address. These gaps may be in the form of too little content in one stage and an abundance in another. Other gaps may clearly be seen when it comes to your buyer personas.
5. Provides a Review of the Performance of Different Digital Media In your content mix, you’re likely united kingdom telegram number list to use different digital media to get your message out there. It’s essential to know how each of these is performing, so you can adjust your strategy whenever you need to. By creating a content distribution matrix alongside your framework, you can plot how effective each media channel is when compared to the required investment.
6. Identifies Gaps Your content matrix will show you where the gaps are in your content. One reason this is so important is you may have gaps along the buyer’s journey you’re unaware of and need to address. These gaps may be in the form of too little content in one stage and an abundance in another. Other gaps may clearly be seen when it comes to your buyer personas.