Today in Web Positioning Salamanca we will show you what you need to do to create a successful YouTube channel . This platform is the second most used search engine in the world, surpassed only by Google. This website is an industry that creates celebrities, it has helped in the careers of many, some have even become millionaires with this social network. Do you want to be one of these? Follow our guide and get it.
Questions to ask yourself before you start
Before starting any project, it is important to answer certain questions. If it is a personal project, you will be able to get to know yourself better. If it is a business, understanding the current situation in order to set goals is vital. We can associate them with the so-called “wh” questions of journalism. Find out what these questions are:
Who? Ask yourself who will be watching your videos cayman islands telegram data how big your potential audience might be.
What? What type of content will you create?
When? It has been done before in the past.
Why? The reasons why you want to start. Why are you passionate about a topic?
Where? Where do you want this adventure to take you?
How? How will you create content?
As a final question, consider where you should include it in the YouTube categories:
Music
Games – Gaming
Children's content
People and personalities
Comedy
Beauty
Technology and weird experiments
How to create a successful YouTube channel
A good name
The first thing you need to decide on is a name. You need to have one that catches people's attention , that is related to your brand, something unique that people can remember and that will attract them. You can even think of a funny name that will stick in the minds of your followers.
To build a following you need to be active across multiple platforms, meaning make sure you have the same username available on the other social media platforms you want to have a presence on, such as Instagram, Facebook and Twitter.
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The importance of branding
Aside from social media names, if you want to make a living out of this you should create a website as well, and register a domain name . This will prevent trolls from taking over your name and trying to damage your reputation. You may think you don't need a website and will stick to social media only, but top YouTube stars have a website, and if you want to make it big on that you'll need one too.
As part of branding, you will also need a good logo to support your brand, make your content stand out and be easy to recognize. Also, if it is a personal brand, have a profile picture that shows your best angle and makes you look good.
Also create a background or cover image for your channel, a watermark for your videos. Remember that it should be part of your marketing strategy , so visual elements are essential.
Invest in equipment
If you want to be a professional, you will need good equipment. You cannot record with an old camera or a simple mobile phone, because then your videos will only be in 360p. Try to buy a semi-professional video camera at the beginning, it will not be as big an expense as a professional one and will offer good image quality. Nowadays, even with a good-range smartphone you can record in HD.
You can also buy one of the GoPro models, they are lightweight, durable mini cameras with a wide angle that can capture very good landscapes.
You need a tripod to make sure your recordings are stable, and if you record yourself it's essential, even if you have a cameraman, the cameras need support to show better videos. A microphone is a good complement too, so that your videos can be heard better.
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Then, when you are already established in the market and earning profits from your YouTube channel, buy a lighting set , it will give more professionalism to your videos.
Content production
There is a lot of competition on YouTube, so you need to follow certain rules to be successful on this social network. The first thing is to stay focused on keywords, create content that is relevant and up-to-date, something that people will probably be searching for.
Working with collaborators is a great way to expand your follower base, especially if you collaborate with someone who has more subscribers than you. This creates a fun and friendly environment.
Don't forget to monetize your channel - if you want to make a business out of this you need to be able to make money. You can get anywhere from $0.10 to $6 for every 1000 views. The YouTube Partner Program is very popular, and if your channel gains popularity you can increase your income. You can also make money by getting sponsorships, selling things related to your brand, or even receiving donations from your followers.
Final Tips for Success
Being successful in any aspect of life requires work, effort and perseverance, and social media is no exception. There is no absolute truth about the use of these platforms because many aspects depend on our target audience.
Follow these tips :
Name your audience – the biggest YouTube celebrities give their audience a nickname. If your brand name fits you can use it for this.
Plan your content. We mentioned how important consistency is, so you need to decide what type of content you will share. No one will subscribe to a channel that constantly changes topics, that is not clear about what its theme is.
Post regularly. Another aspect related to consistency is the regularity of your posts. If you go weeks without sharing anything, you are likely to lose followers. People appreciate loyalty and dedication, so make sure you stick to your schedule, sharing one video a week, always on the same day.
Join the community : on social networks it is essential to share and chat with people, taking advantage of the social aspect of these platforms.
Complete every section of your profile, don't leave anything out.
Video titles and descriptions should be attention-grabbing, even funny. Optimize your videos for SEO .
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You already know our tips for creating a successful YouTube channel, the idea is to put all this information into practice. Remember that you must first know what you want to achieve with the channel, what videos you will publish and how often you will release them. For example, if you decide to create a personal show, it is necessary to define its structure and who your target audience will be. On the other hand, if the channel will be part of your brand, you will have to decide if you will make videos to teach something, to show news, or of what type.
Do you have a YouTube channel? What techniques do you use to promote it? Have you managed to monetize your strategy? Tell us about your experience on this social network. Write in the comments of this post.