WORLD NEWS YOU NEED TO KNOW

[bellal khan]

The changing of the guard : Overall, it is the most viewed edition since 1995, but if the average audience has always been older, this year it has definitely gotten younger. The highest listenership recorded concerns the target between 14 and 24 years old. In this, the new TikTok profile @sanremorai has done its job, so much so that over 60% of the content was viewed by users under 25.
Parallel entertainment : The Festival is increasingly becoming a context in which musical performances are just part of a bigger show. The real show is hosted by creators and online influencers, with memes, live opinions and themed games like FantaSanremo. Proof of this is the fact that the profiles that contributed most to the interaction volumes were @trash_italiano (2.8 million) and @_the_jackal (1.7 million) .
Spotify's boost : Immediately after the first night of performance, the playlist with the unreleased songs is uploaded to the app and taken by storm by listeners. And not just Italians, but worldwide. A tactic that, in addition to pushing the Festival, also helps Spotify to intercept a more mature audience in addition to Gen Z who naturally uses the platform.
Sanremo Business : The 2022 edition, a record, collected 42 million euros in advertising investments thanks to the elimination of the sole sponsor of previous years. In 2023, this value was also exceeded, reaching 50 million with a spot price of 2.18 million euros for all evenings (against 2.03 million in 2022) .

And that’s all from the “Italian Super Bowl” , on to the studio.

Sold out in 24 hours : Last week we launched the first live event cambodia telegram mobile phone number list reserved for Marketers Pro members and the 70 available places were sold out. We'll see them in Milan on March 4th to spend a day of networking in Marketers style, with a bunch of ideas in your head and a full glass in your hand. Become a Pro if you don't want to miss the next one
Here's what you shouldn't miss in your captions : There are those who dream that filling their Instagram captions with emojis is enough and there are those who lie. If you really want to make your texts captivating, here are 3 rules to follow
How Brands Use Color to Hypnotize Us : What we see influences our thoughts, our opinions and even our actions. This also works for brand logos and the colors they choose to represent them. Read to believe (and understand how to use colors yourself)
3 free software to do keyword research like an SEO Expert : It is the daily bread for those who deal with developig an editorial plan for their blog. If you want to make sure that your articles are indexed at the top, these software are for you
THE STRATEGIC DATABASE
Ambiguity Effect + Anchoring Effect: Why Being Specific Pays Off
In a 1998 academic study, a group of professors conducted a simple experiment on two displays in a grocery store: