What is WhatsApp Business API?
Posted: Sat Dec 28, 2024 5:17 am
WhatsApp Business API is a technology that connects small and large businesses with their customers in an efficient, stable and effective way by offering different types of benefits that simple WhatsApp does not offer.
Among its benefits we can mention:
1) Link a WhatsApp account to a multi-agent platform
2) Distribute content quickly
3) Centralize customer communications to a single number
4) Create chatbots
5) Have the green check of verified businesses on WhatsApp
Better understand WhatsApp Business API costs
Understanding the WhatsApp Business API pricing model is crucial if we homeowner database want to optimize customer management and at the same time reduce costs. Here we will present you with information so that you understand how it works.
Prices based on conversations
WhatsApp Business charges businesses based on complete conversations, not per message. This pricing model strategically favors messaging, which is an opportunity to save some money.
24 hour service window
All messages that are sent within the last 24 hours after initiating a conversation fall within the 24-hour window. If 24 hours pass and no messages are sent from either the sender or the receiver the next message will be covered as if there was a new conversation.
Additionally it is important to mention that the person who starts the chat can affect your bill. Chats started by businesses are usually more expensive. So you need to develop strategies to get your customers to start conversations.
Price per inbox usage
In addition to the conversation costs to use the WhatsApp Business API you need a messaging platform. In this case Callbell is an ideal solution as a unified inbox. With it not only will you be able to use multiple WhatsApp accounts but you will also have Instagram, Facebook and Telegram all in a single inbox as well as chatbots, CRMs and many support and sales tools.
7 Practical Tips to Reduce WhatsApp Business API Costs
There are many tips to reduce WhatsApp Business API costs but today we are going to share with you the top 7:
1) Avoid spam
Spam is a fairly common reason why businesses receive penalties or blocking issues, one way to reduce WhatsApp Business API costs would be to avoid spam as much as possible this minimizes the possibility of account blocking both it significantly reduces sending messages and creating conversations unnecessarily
2) Use the 24-hour window
This point is a key point to reduce the costs of this API this is due to the fact that as we saw at the top, an initiated conversation as well as all the messages it contains are covered for a period of 24 hours this means that if the company or the customer stops sending messages and 24 hours pass then one of them sends a message it will be covered again as a new initiated conversation. To this end, using this 24-hour window is very important to reduce the costs of the WhatsApp Business API
3) Use one-click chat ads
Its ads where people click and go directly to the message sending tab on WhatsApp are a great advantage to reduce costs this is due to the fact that if the conversation is initiated by the user the price is lower than if it was the company that initiated it for this purpose force yourself to make ads that capture attention and encourage action
Among its benefits we can mention:
1) Link a WhatsApp account to a multi-agent platform
2) Distribute content quickly
3) Centralize customer communications to a single number
4) Create chatbots
5) Have the green check of verified businesses on WhatsApp
Better understand WhatsApp Business API costs
Understanding the WhatsApp Business API pricing model is crucial if we homeowner database want to optimize customer management and at the same time reduce costs. Here we will present you with information so that you understand how it works.
Prices based on conversations
WhatsApp Business charges businesses based on complete conversations, not per message. This pricing model strategically favors messaging, which is an opportunity to save some money.
24 hour service window
All messages that are sent within the last 24 hours after initiating a conversation fall within the 24-hour window. If 24 hours pass and no messages are sent from either the sender or the receiver the next message will be covered as if there was a new conversation.
Additionally it is important to mention that the person who starts the chat can affect your bill. Chats started by businesses are usually more expensive. So you need to develop strategies to get your customers to start conversations.
Price per inbox usage
In addition to the conversation costs to use the WhatsApp Business API you need a messaging platform. In this case Callbell is an ideal solution as a unified inbox. With it not only will you be able to use multiple WhatsApp accounts but you will also have Instagram, Facebook and Telegram all in a single inbox as well as chatbots, CRMs and many support and sales tools.
7 Practical Tips to Reduce WhatsApp Business API Costs
There are many tips to reduce WhatsApp Business API costs but today we are going to share with you the top 7:
1) Avoid spam
Spam is a fairly common reason why businesses receive penalties or blocking issues, one way to reduce WhatsApp Business API costs would be to avoid spam as much as possible this minimizes the possibility of account blocking both it significantly reduces sending messages and creating conversations unnecessarily
2) Use the 24-hour window
This point is a key point to reduce the costs of this API this is due to the fact that as we saw at the top, an initiated conversation as well as all the messages it contains are covered for a period of 24 hours this means that if the company or the customer stops sending messages and 24 hours pass then one of them sends a message it will be covered again as a new initiated conversation. To this end, using this 24-hour window is very important to reduce the costs of the WhatsApp Business API
3) Use one-click chat ads
Its ads where people click and go directly to the message sending tab on WhatsApp are a great advantage to reduce costs this is due to the fact that if the conversation is initiated by the user the price is lower than if it was the company that initiated it for this purpose force yourself to make ads that capture attention and encourage action