People in close-knit communities are also ideal targets because they have broad social networks

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The following groups are particularly vulnerable: Stay-at-home parents. Shady MLMs often target stay-at-home parents, usually moms, seeking flexible work they can do from home. These individuals often have broad social networks and desire paid work they can easily do from home or on a flexible timeline. They’re often lured by “direct sales” positions that seem like a great path to entrepreneurship but may require unsustainable investments of time and money.


Immigrants, minorities and lower-income comm list of united arab emirates cell phone numbers unities. Predatory companies also target recent immigrant communities, minority communities, and lower-income communities worldwide. Many of these groups are known for valuing family and community, are upwardly mobile, and have close, trusting connections. A single foothold in a tight-knit community is valuable for recruitment because communities that value cohesion will likely produce more recruits or, at the very least, more buyers. Did You Know? Many MLM companies have a foothold in Utah because the state has a high percentage of stay-at-home mothers and is home to many practicing Mormons who value community.


2. Predatory direct sales companies purposely hide sales data. Shady MLMs tend to obfuscate their sales associates’ financial results. Many MLM reps will say they “can’t tell you” how much money they make but can say how much they or their team have sold. Their “team” might be their entire upline and downline sales group, which could be hundreds of people. If the team sold “millions” in goods, they could be referring to how much the company says the product is worth, not its list price.