THE BEST FROM MARKETERS
Posted: Sat Dec 28, 2024 5:11 am
Tonight the Sanremo Festival ends, but, even more importantly, the final rankings of the now highly contested FantaSanremo are being drawn down.
The birth : FantaSanremo began in 2020 in a bar in the province of Fermo, where a group of friends decided to create the FIF (Italian FantaSanremo Federation) and drew up the rules of the game.
The pandemic boom : With Covid, what was originally conceived as a board game managed with sheets of paper and Excel files is transformed into an online game. The creators launch “Fantasanremo.com” and, suddenly, they reach the general public.
Exponential numbers : From the 43 teams that participated in the first edition, in 2021 it reaches 46,962 registered teams, in 2022 it exceeds half a million and this year there are more than 2 million.
The rules : Free registration, you start with 100 “Baudi” , the game coins with which to buy the members of your team of 5 artists. Each artist has a different price, calculated on the probability of bringing more points to the team thanks to specific actions such as using autotune or falling down the theater stairs. The one who scores the most points wins, earning “eternal glory” .
Is there a business model? Initially not, but the game has become so famous that brands are not letting the opportunity slip away. 3Bee, Pandora, Lavazza, Crodino, Philadelphia are examples that have added actions to the game in exchange for visibility. Radio Italia and Rai Radio2 have become official media sponsors and have shared exclusive updates of the rankings. The charity Actionaid has also become a partner.
And now with the game's social channels filling up with brazil telegram users mobile phone number list avalanches of content, including memes, creators and player reposts, we ask ourselves: "But does FantaSanremo or the Festival have more followers?"
Adults are buying toys for… themselves (kidults are invading the global market)
The FantaSanremo phenomenon: from a bar table to a star of Italian brands 2
The toy market is worth billions, and there is no arguing about that. But did you know that a growing 25% of earnings come from adults?
Identikit of a new audience : They are the so-called “kidults ”, mostly members of Gen X, that is, born between 1969 and 1980, who, despite no longer being children, dedicate part of their budget to the purchase of traditional toys.
Scholars call this behavior a growing mania whose turbo may have exploded for several reasons:
“Adultescents” on the rise : This is a subcategory of kidults that groups together young adults who are not interested in leaving the nest and their parents. On average, according to the analyses, this group would manifest a sort of prolonged adolescence.
The birth : FantaSanremo began in 2020 in a bar in the province of Fermo, where a group of friends decided to create the FIF (Italian FantaSanremo Federation) and drew up the rules of the game.
The pandemic boom : With Covid, what was originally conceived as a board game managed with sheets of paper and Excel files is transformed into an online game. The creators launch “Fantasanremo.com” and, suddenly, they reach the general public.
Exponential numbers : From the 43 teams that participated in the first edition, in 2021 it reaches 46,962 registered teams, in 2022 it exceeds half a million and this year there are more than 2 million.
The rules : Free registration, you start with 100 “Baudi” , the game coins with which to buy the members of your team of 5 artists. Each artist has a different price, calculated on the probability of bringing more points to the team thanks to specific actions such as using autotune or falling down the theater stairs. The one who scores the most points wins, earning “eternal glory” .
Is there a business model? Initially not, but the game has become so famous that brands are not letting the opportunity slip away. 3Bee, Pandora, Lavazza, Crodino, Philadelphia are examples that have added actions to the game in exchange for visibility. Radio Italia and Rai Radio2 have become official media sponsors and have shared exclusive updates of the rankings. The charity Actionaid has also become a partner.
And now with the game's social channels filling up with brazil telegram users mobile phone number list avalanches of content, including memes, creators and player reposts, we ask ourselves: "But does FantaSanremo or the Festival have more followers?"
Adults are buying toys for… themselves (kidults are invading the global market)
The FantaSanremo phenomenon: from a bar table to a star of Italian brands 2
The toy market is worth billions, and there is no arguing about that. But did you know that a growing 25% of earnings come from adults?
Identikit of a new audience : They are the so-called “kidults ”, mostly members of Gen X, that is, born between 1969 and 1980, who, despite no longer being children, dedicate part of their budget to the purchase of traditional toys.
Scholars call this behavior a growing mania whose turbo may have exploded for several reasons:
“Adultescents” on the rise : This is a subcategory of kidults that groups together young adults who are not interested in leaving the nest and their parents. On average, according to the analyses, this group would manifest a sort of prolonged adolescence.