You likely spend most of your efforts tailoring messaging to customers or the press
Posted: Sat Dec 28, 2024 4:48 am
But is that messaging reaching your sales team? Are you asking your staff how the product should behave or merely telling them? Here’s an experiment you should try in your next sales meeting: Ask your sales team to describe the new product and how it will meet customers’ needs. If they can’t articulate the product’s real benefits accurately, you’re not ready to launch. Halt your release plan until your sales staff has a core understanding of the product to the point where they can confidently convey its benefits to your customers.
Perform this experiment with all departmen list of qatar cell phone numbers ts that have any association with the product. Just as identifying KPIs can help shape processes and strategies, ensuring all departments have an in-depth product understanding will lead to a much more successful launch and valuable product. Airbnb is an example of a company with a hands-on approach that ensures employees are familiar with the product and customers’ needs. All new hires take a trip in their first or second week to document user pain points and they bring this knowledge back to work along with an organic understanding of customers’ needs.
Bottom Line When businesses invest in employee training and include extensive product knowledge in the training program, they create powerful ambassadors who can confidently convey product benefits and understand customer pain points. 6. Be ready to scale. You may be ecstatic that your product launch is going great. Your target market is buying, you’re getting good customer reviews and reorders are excellent. It’s now time to review your supply chain and production. Can you quickly ramp up production? Do you have the capacity to rapidly distribute your products to the customer? Review your list of supply chain partners and open discussions with them to supplement your production and distribution.
Perform this experiment with all departmen list of qatar cell phone numbers ts that have any association with the product. Just as identifying KPIs can help shape processes and strategies, ensuring all departments have an in-depth product understanding will lead to a much more successful launch and valuable product. Airbnb is an example of a company with a hands-on approach that ensures employees are familiar with the product and customers’ needs. All new hires take a trip in their first or second week to document user pain points and they bring this knowledge back to work along with an organic understanding of customers’ needs.
Bottom Line When businesses invest in employee training and include extensive product knowledge in the training program, they create powerful ambassadors who can confidently convey product benefits and understand customer pain points. 6. Be ready to scale. You may be ecstatic that your product launch is going great. Your target market is buying, you’re getting good customer reviews and reorders are excellent. It’s now time to review your supply chain and production. Can you quickly ramp up production? Do you have the capacity to rapidly distribute your products to the customer? Review your list of supply chain partners and open discussions with them to supplement your production and distribution.