How was it possible to go on?

[bellal khan]

After all, it's enough to do a quick recap: cancelled flights, cancelled events, unreachable destinations and trips effectively banned.

Each company has addressed the issue in its own way.

Some are closing their doors to conserve resources, others are shifting their efforts to trying to generate alternative cash flows.

Here we show you 3 particular cases of big tourism brands that have reacted to the crisis in an excellent way.

Experiences: The Airbnb Service That Has Given a Face to Its Hosts
The ability to adapt is a damned valuable skill.

Thanks to it, Airbnb has proven itself to be a brand of a completely different kind.

When the demand for rental properties dropped belgium telegram mobile phone number list dramatically due to the global situation, it was clear that other avenues would need to be explored.

Everyone was at home, without the possibility of going out, of traveling, of living unique experiences. Or at least, not physically…

The new tourism marketing: how to sell trips after the pandemic (the strategies of the Big) 2

So, from the revelation that those screens on which we spent our days perhaps actually had some use, Airbnb Experiences exploded .

It is a platform where home hosts have the opportunity to host paid live broadcasts to entertain, teach, or inspire future travel.

Typical cuisine, yoga lessons, treasure hunts, home concerts…

The available events were (and are) numerous, as was their variety.

But what matters is that it was a successful service for Airbnb from 3 points of view:

Revenue Recovery : Not having a flow of bookings for homes on their platform has certainly sent Airbnb's annual balance sheets into the red. They needed an alternative to the classic monetization model to defend themselves from the tourist block. They found it and it has been incredibly successful.