WORLD NEWS YOU NEED TO KNOW
Posted: Sat Dec 28, 2024 4:27 am
The strength is great in the new digital marketing talents : Did you know that we have an accelerator of young talents? It is our Jedi Academy , a path for girls and boys between 16 and 25 years old that trains them for free to enter the new world of work. Now we are in the third official class and Master Yoda is really proud
ChatGPT, the #1 enemy of copywriters and creatives : Or maybe not? In this video Dario and Botto reflect on the situation to find the right answers. We advise you not to miss what they say because there are several important lessons
THE STRATEGIC DATABAS
Here's How We Write Sponsored Content in 20/80 (And How You Should)
Suppose you’re listening to your favorite podcast and the host pauses the show to say, “And now, a message from our sponsor . ”
Then he starts reading a boring corporate-speak script that the brand gave him, which has nothing to do with the typical host style.
Well, that's exactly how you create sponsored content that doesn't work , dear marketer .
In the specific case of podcasts, we explained it right inside the denmark telegram data Marketers Insight on Podcasting that we released last week.
In general, since in this same newsletter we sometimes host content created in collaboration with sponsors, we have some advice for you:
: Accustoming your audience to content that is always constructed in a certain way is a great way to create a familiar context in which to insert unexpected elements. It is no coincidence that our sponsors' content never changes the structure of our newsletter, but always occupies one of its classic paragraphs.
Adapt the content to the channel : It is very different from preparing content for a blog to preparing it for a newsletter, even though both are textual in nature. It all depends on the user's expectations. Via email we are used to nothing too complex, on a site we easily expect to spend even tens of minutes to delve into the same concept.
Use your style, not the sponsor's : A brand that demands the opposite is a brand that does not want the collaboration to produce results. After all, agreements of this kind are concluded to bring the brand closer to a new audience and the latter follows you, consumes your content, appreciates your style.
ChatGPT, the #1 enemy of copywriters and creatives : Or maybe not? In this video Dario and Botto reflect on the situation to find the right answers. We advise you not to miss what they say because there are several important lessons
THE STRATEGIC DATABAS
Here's How We Write Sponsored Content in 20/80 (And How You Should)
Suppose you’re listening to your favorite podcast and the host pauses the show to say, “And now, a message from our sponsor . ”
Then he starts reading a boring corporate-speak script that the brand gave him, which has nothing to do with the typical host style.
Well, that's exactly how you create sponsored content that doesn't work , dear marketer .
In the specific case of podcasts, we explained it right inside the denmark telegram data Marketers Insight on Podcasting that we released last week.
In general, since in this same newsletter we sometimes host content created in collaboration with sponsors, we have some advice for you:
: Accustoming your audience to content that is always constructed in a certain way is a great way to create a familiar context in which to insert unexpected elements. It is no coincidence that our sponsors' content never changes the structure of our newsletter, but always occupies one of its classic paragraphs.
Adapt the content to the channel : It is very different from preparing content for a blog to preparing it for a newsletter, even though both are textual in nature. It all depends on the user's expectations. Via email we are used to nothing too complex, on a site we easily expect to spend even tens of minutes to delve into the same concept.
Use your style, not the sponsor's : A brand that demands the opposite is a brand that does not want the collaboration to produce results. After all, agreements of this kind are concluded to bring the brand closer to a new audience and the latter follows you, consumes your content, appreciates your style.