These goals should align with your overall business objectives

[zihadhasan012]

You'll also want to make sure sales and marketing are in alignment about what makes a good lead. Use SMART goals so you can measure the impact over time. For example, do you want to generate more leads? Leads for a specific product? How qualified do leads need to be? The more specific your goals are, the easier it will be to create a lead generation strategy.


2. Adapt your lead generation efforts to your target audie qatar mobile phone numbers database nce Not all lead generation strategies work for all audiences. For example, a B2B SaaS company will use a different approach than a B2C tech company. Before creating your lead gen strategy, ask questions like who are my customers? What do they want? What pain points do they have? You may have several buyer personas if you offer multiple products, so adjust your strategy by persona.


3. Leverage intent data Intent data refers to actions users take (either on your website or on the internet) that indicate they're ready to buy. It's a signal users send out that says, "I'm ready to spend money!" The actual actions vary by audience and industry. For example, if someone searches for a "lead generation tool" on G2 (a software review site), there's a good chance they're looking to buy something like what we offer here at Leadfeeder.