Amazon Ads product advertising
Posted: Thu Dec 26, 2024 9:46 am
Test Brand Ads and Product Ads
To explore the differences between brand and product campaigns, consider the following example.
When I search for the phrase "baby food" in the Amazon search engine, the first message I see is the bestseller, i.e. the most frequently purchased products. I do not hide the fact that I would like my brand or my products to be in this view. This view is the brand zone, e.g. Gerber.
Bestseller on Amazon Ads
Bestseller on Amazon Ads
This exposed area guarantees us full visibility and access to many potential customers.
Below this view, we have ads for the competing brand Happy Family Organics. This type of ad is a product ad.
Depending on our goals, it is worth choosing the right targeting. This example visualizes two different approaches. First, the brand ad guarantees better positioning of the product on the page and uses the orange bestseller badge. This has a different effect on the customer, it works on different emotions than the second one, where the discount is highlighted. The second has less exposure, but it works on our saving instinct. The first has greater exposure and uses the brand as a purchase lever.
Category targeting
Amazon offers an advanced targeting feature that will allow colombia whatsapp data you to display your products next to top-rated products or even next to related/similar products.
If you have a replacement product for a certain brand, e.g. a charger, there is a chance that Amazon's algorithm will display your charger next to the, let's call it, original one.
Category targeting
Category targeting
Narrowing by Excluded Keywords
It is worth remembering about excluded keywords. For example, if our category has versions with samples, but we do not have them and do not want to show up among products with these samples, it is worth excluding those combinations of queries that contain versions with the word samples.
This situation very often occurs when we have general words like "protein bar". This phrase contains all combinations of the word, including those containing brand words, e.g. KIND. If our product should not be displayed among them for various reasons, the word KIND should be excluded.
To explore the differences between brand and product campaigns, consider the following example.
When I search for the phrase "baby food" in the Amazon search engine, the first message I see is the bestseller, i.e. the most frequently purchased products. I do not hide the fact that I would like my brand or my products to be in this view. This view is the brand zone, e.g. Gerber.
Bestseller on Amazon Ads
Bestseller on Amazon Ads
This exposed area guarantees us full visibility and access to many potential customers.
Below this view, we have ads for the competing brand Happy Family Organics. This type of ad is a product ad.
Depending on our goals, it is worth choosing the right targeting. This example visualizes two different approaches. First, the brand ad guarantees better positioning of the product on the page and uses the orange bestseller badge. This has a different effect on the customer, it works on different emotions than the second one, where the discount is highlighted. The second has less exposure, but it works on our saving instinct. The first has greater exposure and uses the brand as a purchase lever.
Category targeting
Amazon offers an advanced targeting feature that will allow colombia whatsapp data you to display your products next to top-rated products or even next to related/similar products.
If you have a replacement product for a certain brand, e.g. a charger, there is a chance that Amazon's algorithm will display your charger next to the, let's call it, original one.
Category targeting
Category targeting
Narrowing by Excluded Keywords
It is worth remembering about excluded keywords. For example, if our category has versions with samples, but we do not have them and do not want to show up among products with these samples, it is worth excluding those combinations of queries that contain versions with the word samples.
This situation very often occurs when we have general words like "protein bar". This phrase contains all combinations of the word, including those containing brand words, e.g. KIND. If our product should not be displayed among them for various reasons, the word KIND should be excluded.