That their recommendations are much more likely to increase a brand’s popularity and growth. KOLs are known for driving immediate conversions and can be more promotional than influencers without turning their followers off. HOW TO INCREASE YOUR ONLINE CONVERSIONS Why Invest in Social Media Advocacy? There are a few other reasons why brands should pay attention to social media advocacy: Employee advocacy is far more effective than official channels According to recent stats, marketing through employee advocacy has 561% greater reach when promotional messages are shared through employees’ social channels compared to official brand channels.
These posts also gain 800% more engagement and 700% greater conversion. More lithuania telegram number list importantly, 90% of B2B potential customers are likely to engage with salespeople who are perceived to be thought leaders in the industry. Who else are these but employees? Engaging employees in brand advocacy also has fringe benefits including attracting top talent, reducing attrition rates, and increasing employee engagement. Advocacy marketing humanizes the brand A humanized brand is incomparable to actual humans when it comes to engagement.
A Social Toaster survey found that 76% of individuals are more likely to trust content shared by “normal people” compared to content by brands. In addition, the survey also discovered that peer-to-peer marketing is the leading driver behind 20-50% of all purchasing decisions. For small online businesses, a whopping 60% of their business comes from referrals from brand superfans and advocates. Maximum ROI with minimal effort A brand advocacy program on social media has a high long-term ROI, an average of 650% for every dollar invested.