Understand the importance of marketing automation for your company
Posted: Sat Jul 12, 2025 6:17 am
Those who work intensively in digital marketing can gain brand authority, which indicates increased credibility with the target audience.
Brand authority shows that your company has mastered the content and understands the situations being addressed in the market.
As an advantage, people can trust your company and see it as a benchmark in a given market.
Without a doubt, any company wants to be a reference, but not all are remembered by customers, because they often lack investment in marketing.
When we talk about marketing automation, we're referring to a very interesting email list process: sending content, whether by email, WhatsApp, or even on a social network, using automated software.
The software allows the company to schedule and plan what will be published, taking into account the best day and time to publish or even saving time for those working on content creation.
Therefore, we've listed seven essential benefits for anyone working with marketing automation. Read on to learn more.
Lead generation;
Greater opportunity for quick sales;
Reduces the sales cycle;
Reduces the cost of acquisition per customer;
Increases ROI;
Allows you to personalize campaigns with customers;
Allows control and management of campaigns.
Lead generation
When we talk about lead generation, we're referring to potential customers for an elevator maintenance company or any other segment. Generating leads and attracting potential customers for your brand is a major challenge.
Automation can send personalized content, making people feel valued.
Brand authority shows that your company has mastered the content and understands the situations being addressed in the market.
As an advantage, people can trust your company and see it as a benchmark in a given market.
Without a doubt, any company wants to be a reference, but not all are remembered by customers, because they often lack investment in marketing.
When we talk about marketing automation, we're referring to a very interesting email list process: sending content, whether by email, WhatsApp, or even on a social network, using automated software.
The software allows the company to schedule and plan what will be published, taking into account the best day and time to publish or even saving time for those working on content creation.
Therefore, we've listed seven essential benefits for anyone working with marketing automation. Read on to learn more.
Lead generation;
Greater opportunity for quick sales;
Reduces the sales cycle;
Reduces the cost of acquisition per customer;
Increases ROI;
Allows you to personalize campaigns with customers;
Allows control and management of campaigns.
Lead generation
When we talk about lead generation, we're referring to potential customers for an elevator maintenance company or any other segment. Generating leads and attracting potential customers for your brand is a major challenge.
Automation can send personalized content, making people feel valued.