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When You Launch A Content Marketing Initiative, You Start With A Marketing Goal. This Could Be Attracting Potential Clients Or Helping In The Education Process. Perhaps The Goal Is To Add Value To Current Customers Or To Retain Customers Longer. Your Marketing Goal Is Your Most Important Goal And You Need To Focus On It. But Is This Enough? Did You Know That Buzzfeed, Through Its Tasty Brand, Is Going To Sell About A Million Dollars Worth Of Household Appliances In Russia, And Plans To Sell Half A Billion Dollars In The Future? And Here Are “tasty Toys”, “tasty Spices”, “tasty Ice Cream” And Much More.