Build a Contest or Giveaway

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If you’re trying to stay “on-brand,” quizzes are easy to tailor to your business to attract the most qualified leads. For example, a handyman business could host a “How well do you know home maintenance?” quiz to show quiz takers that they may need to get busy on a house project sooner rather than later. Throw in an incentive such as a chance at winning a prize or a discount for completing the quiz and watch your participation rate soar.

Marketers have relied on contests and giveaways to boost engagement for years. In the digital era, these tools have become a go-to because they’re so easy to host online. Not only do they tend to have a high ROI, but phone number lead hosting regular contests and giveaways allows you to keep fans and followers interested for the long term.

Contests and giveaways are different, but each offers different benefits. For example, contests, such as photo contests, recipe contests, comment contests, etc., allow you to collect user-generated content (UGC) that can be used in future marketing. To boot, by collecting votes on contest entries, you make the contest highly shareable, as contest participants will want to share their entries to gather votes.

Giveaways, on the other hand, can be as simple as setting up an entry form and choosing a winner at random. To increase participation, make the giveaway an ‘instant win’ with the promise of instant gratification.