In this post I am going to show you 20 SEO tools to find keywords with the aim of positioning and getting traffic to your site when users search from Google.
In the Aula CM SEO Course we teach a Keyword Research class, as well as in the Online SEO Course .
Good keyword research is essential for any SEO project, as ranking for irrelevant or difficult keywords can be a waste of time. On the other hand, choosing the right keywords from the start will allow you to make the most of your time and money.
Before you start working on other aspects of SEO, do a thorough research on which keywords are of interest to you and thus position yourself for profitable keywords for your brand or business.
1474037282_checklistWhich keywords are best for your strategy?
The ideal in theory is to find keywords that have many searches per month because this way there are more potential users who can click on your results.
But of course, keep in mind that keywords with a lot of searches afghanistan telegram data usually the target of many more websites for ranking, that is, they are more competitive and that makes it difficult for you to achieve the goal of ranking high.
So, there is another aspect you should consider: apart from lots of searches, try to find keywords with the least competition possible, so that you focus on a realistic goal that you can actually achieve and also get the most traffic.
2-23Is it better to work with generic or long-tail keywords?
Sometimes, especially when you're starting out, it's more profitable to focus on long-tail keywords (more specific and containing more terms) since there's usually less competition for them.
On the other hand, single-word keywords or those that are too generic can be attacked when the relevance and authority of your site are higher in order to have a better chance of achieving your goal, since possibly being too generic they have more searches and, logically, more competition .
15 35Why do you need SEO tools for keyword research?
When deciding which keywords to target on your site, it is important to use quality tools that provide reliable information . Otherwise, you may make mistakes and waste time and money.
Be careful not to get too confident just because you know the sector very well, as sometimes you can get surprises : for example, when you think a priori that a certain keyword had a lot of searches on Google and then in reality that is not the case.
And vice versa, there are keywords that you did not expect at all to be highly searched for in a certain sector. These keywords can be very profitable since perhaps your competitors have not noticed them because they are less predictable and are not working on them, which means that you rank first.
In short, the typical phrase “I know my clients very well and I know exactly how they search ” can play a trick on you, or make you miss very good opportunities to get ahead of your competition.