When running media campaigns, you have the opportunity to choose a negotiation model that aligns with the specific goals of each campaign. In addition, there are several negotiation formats, and understanding how they work is essential to achieving the desired results. That's why we've prepared a comprehensive guide to clear up any doubts. Keep reading to learn more!
Negotiation Models
When you decide to advertise online, you need to make several choices to get a good return on your investment. Online advertising offers advantages in terms of analysis and planning compared to traditional media such as newspapers, magazines, radio, TV, catalogs and billboards.
When creating an eye-catching ad, you need to make strategic choices to decide how to invest appropriately in your campaign. In this sense, we call these choices negotiation models. These models define factors such as investment, reach and return on your campaign.
For this reason, in this text, we will explain in detail the main negotiation models that currently exist and also their most striking differences.
Main models for Branding
When we talk about this subject, it is essential to first talk about costa rica phone number data branding. Therefore, let's start with Branding campaigns.
This marketing strategy aims to build and strengthen the brand's image and identity. In addition, it focuses on increasing awareness, generating positive impressions, and establishing emotional connections with the target audience.
Unlike conversion campaigns, which aim to generate sales, branding campaigns focus on creating a strong and lasting identity. As a result, they establish a strong presence in the minds of consumers.
The main trading formats used for this strategy are:
CPD (Cost per Shot ): In this media negotiation model, a fixed value is predetermined for a certain number of Marketing Emails sent.
CPVC (Cost per Complete View) : In this model, payment only occurs when the user completely views the campaign video, which ensures that the target audience watches the video until the end.
CPM (Cost per Thousand Impressions) : For every thousand times the ad appears, the advertiser pays a certain amount. This is a very common metric in online advertising and helps to increase brand visibility. Therefore, it is widely used in media campaigns.
Most used campaign models for consideration
Moving on to Consideration campaigns, a very important aspect of the media plan, as they are also known as engagement campaigns or mid-funnel campaigns.
In this sense, these strategies aim to engage the target audience through interaction and stimulate consumer interest in relation to products or services.
The main objective is to capture the attention and interest of the target audience in an impactful way. In addition, it encourages interaction with the content or the performance of actions that demonstrate engagement with the brand. This engagement helps to build a deeper relationship, generate trust and create a positive view of the brand in the minds of consumers.
The most common negotiation models used in this type of campaign are:
CPC (Cost Per Click) : Well-known in business, payment is calculated each time a user clicks on the ad. Widely used in text ads or sponsored links, with the aim of directing the public to a specific website or encouraging them to perform a desired action.
CPV (Cost per View) : Here payment occurs when the video is viewed within a minimum time defined by the brand.
CPI (Cost Per Install) : The advertiser pays when a user installs an application or software. This model is often used in mobile campaigns, such as a campaign that aims to increase the number of downloads of an application.