Digitalization of business during the coronavirus pandemic
Posted: Tue Dec 24, 2024 10:02 am
The coronavirus pandemic has turned digital innovation into a business imperative.
In the last few months, we have seen 10 years worth of changes. In such a short span, we have seen companies embrace digital transformation and thrive. When we say digital transformation, we don't just mean building e-commerce websites, but also using data and technology to improve the capabilities of products and services.
When it comes to business and marketing itself, it is still necessary to make investment decisions, but unfortunately, the traditional ideas and approaches we relied on in the past have become obsolete within just a few months.
A survey conducted by Google in partnership with Deloitte showed that Fortune 1000 board members believe that marketing can be a driver of business growth if led by 21st century CMOs (Chief Marketing Officers) who embrace value-creating roles.
The ability to rapidly develop digital capabilities will continue to be critical to meeting customer needs and ensuring the survival of organizations. With that in mind, here's how we can improve customer experiences:
Building social networks
As you build your network on Facebook, Instagram, and other social media platforms, engage with your followers on a regular basis. Create a content calendar that maps out your posting morocco phone number data and sharing strategies, and stick to it. Social media is also a great channel for customer service, allowing you to provide personalized support.
If you already have a significant engaged audience, it's time to work on your content strategy. Don't build your content strategy around keywords. Instead, focus on the needs of your users. Of course, you'll use keywords and phrases that are optimized for search, while maintaining authenticity.
Next, one of the key strategies is to conduct market research using a survey. This tactic goes beyond traditional keyword research and generates content ideas directly from your target audience, rather than from keyword tools. Surveying potential users allows you to learn about the type of content they want, which significantly increases the likelihood of engagement. This strategy is often the key to a successful marketing strategy.
Conversion rate optimization
Ideally, your website looks good and loads quickly, but those features alone don’t make a website great. Ultimately, the user experience your website provides is what determines whether customers leave or actually stay. Trying to increase initial traffic will exponentially increase your customer acquisition costs, so improving your conversion rate through website optimization is a more affordable and profitable solution.
To make sure your website architecture is flawless, develop a conversion rate optimization strategy that works for you. This will require asking your visitors for feedback, experimenting with different messaging options, and reviewing your analytics regularly, among other things. The idea is to get to know your visitors well.
Conducting marketing research surveys
With the right insight, you can turn every engagement into a memorable and valuable experience. Design a survey with up to 10 questions in a variety of formats to ensure that the feedback is useful to you.
After creating a survey, post it on your social media and send it to your email list. Before you spend a cent on marketing, see what messages resonate with your audience.
Internal website search
To speed up the search process, you should offer some kind of internal website search functionality. If you don't already have one, add a search box to your navigation menu. Internal searches can increase internal sessions and conversions.
Evaluate the effectiveness of your internal search by considering how it finds and organizes content after a search. We recommend reviewing your search data monthly to see what users are searching for.
Identifying new users
Innovation consists of using new technology to improve old processes. While the typical customer journey may depend on your industry and business, chances are you can find ways to improve it with new technologies.
Assessing whether a new technology is suitable for your business and whether you should invest in testing it starts with a survey. As we mentioned earlier, surveys can answer everything you want to know about your target audience.
To stay competitive, companies must improve digital customer experiences through social media, optimized conversion, strategies, better marketing research, effective internal website search, and customer touchpoints. Your customers expect a seamless digital experience. If you can't provide it, they'll find someone else who can.
If you have any additional questions on this topic, a digital marketing agency will be happy to help you. Contact us .
In the last few months, we have seen 10 years worth of changes. In such a short span, we have seen companies embrace digital transformation and thrive. When we say digital transformation, we don't just mean building e-commerce websites, but also using data and technology to improve the capabilities of products and services.
When it comes to business and marketing itself, it is still necessary to make investment decisions, but unfortunately, the traditional ideas and approaches we relied on in the past have become obsolete within just a few months.
A survey conducted by Google in partnership with Deloitte showed that Fortune 1000 board members believe that marketing can be a driver of business growth if led by 21st century CMOs (Chief Marketing Officers) who embrace value-creating roles.
The ability to rapidly develop digital capabilities will continue to be critical to meeting customer needs and ensuring the survival of organizations. With that in mind, here's how we can improve customer experiences:
Building social networks
As you build your network on Facebook, Instagram, and other social media platforms, engage with your followers on a regular basis. Create a content calendar that maps out your posting morocco phone number data and sharing strategies, and stick to it. Social media is also a great channel for customer service, allowing you to provide personalized support.
If you already have a significant engaged audience, it's time to work on your content strategy. Don't build your content strategy around keywords. Instead, focus on the needs of your users. Of course, you'll use keywords and phrases that are optimized for search, while maintaining authenticity.
Next, one of the key strategies is to conduct market research using a survey. This tactic goes beyond traditional keyword research and generates content ideas directly from your target audience, rather than from keyword tools. Surveying potential users allows you to learn about the type of content they want, which significantly increases the likelihood of engagement. This strategy is often the key to a successful marketing strategy.
Conversion rate optimization
Ideally, your website looks good and loads quickly, but those features alone don’t make a website great. Ultimately, the user experience your website provides is what determines whether customers leave or actually stay. Trying to increase initial traffic will exponentially increase your customer acquisition costs, so improving your conversion rate through website optimization is a more affordable and profitable solution.
To make sure your website architecture is flawless, develop a conversion rate optimization strategy that works for you. This will require asking your visitors for feedback, experimenting with different messaging options, and reviewing your analytics regularly, among other things. The idea is to get to know your visitors well.
Conducting marketing research surveys
With the right insight, you can turn every engagement into a memorable and valuable experience. Design a survey with up to 10 questions in a variety of formats to ensure that the feedback is useful to you.
After creating a survey, post it on your social media and send it to your email list. Before you spend a cent on marketing, see what messages resonate with your audience.
Internal website search
To speed up the search process, you should offer some kind of internal website search functionality. If you don't already have one, add a search box to your navigation menu. Internal searches can increase internal sessions and conversions.
Evaluate the effectiveness of your internal search by considering how it finds and organizes content after a search. We recommend reviewing your search data monthly to see what users are searching for.
Identifying new users
Innovation consists of using new technology to improve old processes. While the typical customer journey may depend on your industry and business, chances are you can find ways to improve it with new technologies.
Assessing whether a new technology is suitable for your business and whether you should invest in testing it starts with a survey. As we mentioned earlier, surveys can answer everything you want to know about your target audience.
To stay competitive, companies must improve digital customer experiences through social media, optimized conversion, strategies, better marketing research, effective internal website search, and customer touchpoints. Your customers expect a seamless digital experience. If you can't provide it, they'll find someone else who can.
If you have any additional questions on this topic, a digital marketing agency will be happy to help you. Contact us .