ou need to write a blog is the internet and a computer, and it is this cheapest marketing strategy that will have the greatest impact on your SEO reputation and brand position on search engines.
Of course, it's not enough to just write about anything and everything; you need to know the tools and strategies for writing a blog.
BLOG WRITING TOOLS AND STRATEGIES
Planning is essential for any business, including blogging. The strategy of writing a blog consists of the following terms:
Target audience
Goals of blogging
Planning blog content
Writing and designing blog content
Blog promotion
Blog tracking and analytics
Target audience or how to find your ideal customer for blogging
The first step for every blogger is to get to know your target audience, buyer persona or avatar . If you don't know who and for whom you are writing, your content will be general and addressed to everyone, which means that you will have a hard time building a relationship with followers who should grow into users/buyers of your products or services tomorrow.
How to get to know your target audience
Start with what you have – ask your sales team, existing customers and suppliers, study your website and social media analytics, all to find out who the customers of your services are, how old they are, what gender they are, where they live, where and what they buy, what hobbies they have, whether they earn more than the average Croatian citizen, what they eat, what music they listen to...
Ask them how they found your services/products, why they work with you, and whether they would recommend you to their business partners, friends, or relatives.
Try to be as precise as possible when creating your avatar – for example, a iran phone number data man (35-55), owner of a business with more than 10 employees, highly educated, goes to the theater twice a month, likes classical music, drives a Volvo, shops in brand stores, takes care of his health, but loves good food and wine, trains with a private trainer, shops in organic stores, donates to associations…
You can even include a photo to make it easier for you to imagine that person.
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How to set goals for blogging
We've discovered a potential customer, and now we need to answer why we're writing a blog and what the reader should do after reading our content.
The main reasons for writing and maintaining business blogs are to increase website traffic, improve search engine rankings, and increase brand awareness.
Secondary reasons could be conversions, product launches, sharing educational content, instructions, or creating templates.
Blogs are a long-term content strategy, so you should choose your goals carefully, but also revise them after a certain time.
GOAL – website traffic
In this case, the blog serves to attract new visitors to a website with products and services. To achieve this goal, the key activities are keyword research, frequent posting, and a focus on link building . The cost of investment in this goal is low, but it takes time and competition for keywords.
GOAL – Generate subscribers
To use your blog to grow your subscriber base, you should have CTAs (calls to action) that ask for an email address in exchange for some value to your readers. This is an effective and good way to get people to your site, but it requires good email organization.
GOAL – collecting leads
If you want to use your blog to convert existing traffic or potential customers into leads, you need to create content for those in the buying consideration stage. Offer them product demos, helpful content, or offers to get more information. This is a good way to convert existing users into customers, but it can be a problem for followers who don't know your company or product well enough.
GOAL - user retention
Blogs can be a great way to retain your audience, introduce them to your products and services, explore new ways to use your service, or share experiences with past customers. Success stories turn customers into brand promoters and advocates, but keep in mind that it takes time to gather information and create content.
GOAL - brand awareness
Brand awareness answers the question of how much people know about our company and how they perceive it. By sharing your knowledge, you encourage dialogue with your audience, which helps you develop your brand identity.
To build brand awareness, try guest blog posts and collaborations, as well as posting frequently on social media. Keep in mind that it is difficult to measure the time it takes to post and analyze social media, and it also takes a long time to see results.