Interview with Rakesh Handoo, a Traditional Marketer who Successfully Leveraged Digital Marketing

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Img 4575 correctRakesh Handoo is an Engineer & has an MBA having 23 years of work-ex with Multinational organizations in sales, marketing and training domains. He heads the business division of a German MNC which is a global leader in cleaning equipment and solutions.

What prompted you to learn Digital Marketing & why?
Rakesh Handoo: Coming from the mid-nineties marketing space, I considered myself a traditional marketer. However, globalization and the rapid increase of digital dependence in every sphere of life including hungary telemarketing data marketing prompted me to learn digital marketing. As my customers are young organisations, their entire focus is on social marketing, web analytics and overall digital presence, the unlearning and relearning process was a necessity.

What are the top benefits of learning Digital Marketing online from the comfort of your home?
Rakesh Handoo: It is difficult to take out time for attending classroom courses and also with the evolution of virtual teaching methods, online courses are the future of education. Time saving, efficient, holistic and interactive. These are huge benefits in today’ s scenario. Today, after attending and completing the Digital Marketing course from Digital Vidya, I am more in control at my work , as marketing is my responsibility also. The discussions with the marketing department have become sharper and valuable. The digital marketing campaigns have become absolutely focussed with the learnings from the course.

Why did you choose Digital Vidya?
Rakesh Handoo:

The name Digital Vidya was suggested by a lot of acquaintances. Also the digital presence of Digital Vidya was the highest. The credentials and reviews of the Certified Digital Marketing Master (CDMM) Course were also great.