Tailoring Offers Based on Purchase History (SMS)
Posted: Sat May 24, 2025 5:12 am
Tailoring offers based on purchase history via SMS is one of the most effective ways to personalize mobile marketing, significantly increasing the relevance and conversion rates of your campaigns in Bangladesh. Leveraging past buying behavior allows you to present deals that genuinely resonate with individual customers.
This strategy involves integrating your e-commerce or POS data with your SMS marketing platform. Once integrated, you can create segments and trigger campaigns based on specific purchase patterns:
Repeat Purchase Reminders: For consumable products (e.g., coffee, beauty supplies), send an SMS when a customer is likely to run out, offering a discount on their next order.
Cross-selling Opportunities: If a customer phone number data bought a smartphone, send an SMS promoting compatible accessories (e.g., cases, headphones) a few weeks later.
Upselling to a Higher Tier: For those who purchased an entry-level product, send an offer to upgrade to a premium version.
Category-Specific Promotions: If a customer frequently buys traditional clothing, send an SMS about new arrivals or sales in that specific category.
Win-Back Campaigns: Target customers who haven't purchased in a while with a special discount on their previously bought items or favorite categories.
Loyalty Rewards: Send personalized discount codes or points updates to frequent buyers.
By leveraging purchase history, every SMS becomes a highly relevant recommendation, making customers feel understood and valued. This personalized approach not only drives immediate sales but also cultivates stronger customer loyalty and repeat business.
This strategy involves integrating your e-commerce or POS data with your SMS marketing platform. Once integrated, you can create segments and trigger campaigns based on specific purchase patterns:
Repeat Purchase Reminders: For consumable products (e.g., coffee, beauty supplies), send an SMS when a customer is likely to run out, offering a discount on their next order.
Cross-selling Opportunities: If a customer phone number data bought a smartphone, send an SMS promoting compatible accessories (e.g., cases, headphones) a few weeks later.
Upselling to a Higher Tier: For those who purchased an entry-level product, send an offer to upgrade to a premium version.
Category-Specific Promotions: If a customer frequently buys traditional clothing, send an SMS about new arrivals or sales in that specific category.
Win-Back Campaigns: Target customers who haven't purchased in a while with a special discount on their previously bought items or favorite categories.
Loyalty Rewards: Send personalized discount codes or points updates to frequent buyers.
By leveraging purchase history, every SMS becomes a highly relevant recommendation, making customers feel understood and valued. This personalized approach not only drives immediate sales but also cultivates stronger customer loyalty and repeat business.