Segmenting Your Audience for Targeted SMS Campaigns
Posted: Sat May 24, 2025 5:09 am
Segmenting your audience is the cornerstone of effective SMS campaigns, especially in Bangladesh's competitive mobile market. Sending generic messages to your entire list is inefficient and risks low engagement and high opt-out rates. Targeted segmentation ensures your messages are always relevant, valuable, and impactful to specific groups of subscribers.
Segmentation involves dividing your phone number marketing phone number data list into smaller, more manageable groups based on shared characteristics or behaviors. Common segmentation criteria include:
Demographics: Age, gender, location (e.g., customers in Dhaka for a specific event).
Purchase History: First-time buyers, repeat customers, those who bought specific product categories (e.g., electronic gadgets vs. traditional wear).
Engagement Level: Active subscribers, infrequent responders, those who haven't opened messages in a while.
Interests: Based on past clicks, surveys, or Browse behavior (e.g., cricket fans vs. movie buffs).
Source of Opt-in: Differentiating leads from website forms, in-store sign-ups, or social media.
By segmenting, you can craft highly personalized messages. Instead of a general promotion, you can send an SMS about a new sari collection to customers who frequently purchase ethnic wear, or a gadget repair service offer to those who recently bought electronics. This tailored approach dramatically increases message relevance, boosts open and click-through rates, reduces churn, and ultimately maximizes the ROI of your SMS marketing efforts.
Segmentation involves dividing your phone number marketing phone number data list into smaller, more manageable groups based on shared characteristics or behaviors. Common segmentation criteria include:
Demographics: Age, gender, location (e.g., customers in Dhaka for a specific event).
Purchase History: First-time buyers, repeat customers, those who bought specific product categories (e.g., electronic gadgets vs. traditional wear).
Engagement Level: Active subscribers, infrequent responders, those who haven't opened messages in a while.
Interests: Based on past clicks, surveys, or Browse behavior (e.g., cricket fans vs. movie buffs).
Source of Opt-in: Differentiating leads from website forms, in-store sign-ups, or social media.
By segmenting, you can craft highly personalized messages. Instead of a general promotion, you can send an SMS about a new sari collection to customers who frequently purchase ethnic wear, or a gadget repair service offer to those who recently bought electronics. This tailored approach dramatically increases message relevance, boosts open and click-through rates, reduces churn, and ultimately maximizes the ROI of your SMS marketing efforts.