Digital Marketing Fundamentals:
Posted: Sat May 24, 2025 3:44 am
Such a course would typically cover the entire customer journey, from initial awareness to becoming a paying customer. Here's what you can expect to learn in a good "Digital Marketing: B2C & B2B Lead estonia phone number list Generation & Sales Conversion" course, along with popular platforms and specific course examples:
Key Modules and Learning Outcomes
A comprehensive course on this topic would likely include:
Understanding the digital marketing ecosystem (SEO, PPC, Social Media, Email, Content).
The modern marketing and sales funnel/flywheel.
Defining Ideal Customer Profiles (ICPs) and Buyer Personas (for both B2C consumers and B2B businesses).
Setting SMART goals for lead generation and conversion.
B2C Lead Generation Strategies:
Social Media Marketing (Organic & Paid): Leveraging platforms like Facebook, Instagram, TikTok, YouTube for brand awareness, engagement, and direct lead capture (e.g., through contests, discounts, quizzes, targeted ads based on interests/demographics).
Content Marketing for Consumers: Creating engaging blogs, videos, visuals, and interactive content that addresses consumer needs and subtly promotes products/services.
SEO for E-commerce/Consumer Searches: Optimizing for high-volume consumer search terms, local SEO (e.g., for physical stores in Sherpur).
Email Marketing for Consumers: Building lists, welcome sequences, abandoned cart recovery, personalized offers, and promotional campaigns.
Key Modules and Learning Outcomes
A comprehensive course on this topic would likely include:
Understanding the digital marketing ecosystem (SEO, PPC, Social Media, Email, Content).
The modern marketing and sales funnel/flywheel.
Defining Ideal Customer Profiles (ICPs) and Buyer Personas (for both B2C consumers and B2B businesses).
Setting SMART goals for lead generation and conversion.
B2C Lead Generation Strategies:
Social Media Marketing (Organic & Paid): Leveraging platforms like Facebook, Instagram, TikTok, YouTube for brand awareness, engagement, and direct lead capture (e.g., through contests, discounts, quizzes, targeted ads based on interests/demographics).
Content Marketing for Consumers: Creating engaging blogs, videos, visuals, and interactive content that addresses consumer needs and subtly promotes products/services.
SEO for E-commerce/Consumer Searches: Optimizing for high-volume consumer search terms, local SEO (e.g., for physical stores in Sherpur).
Email Marketing for Consumers: Building lists, welcome sequences, abandoned cart recovery, personalized offers, and promotional campaigns.