LinkedIn Marketing & Sales Navigator:
Posted: Sat May 24, 2025 3:41 am
Strategy: Leverage LinkedIn as the primary platform for professional networking, content sharing, and targeted advertising.
Tactics:
Organic: Company page updates, employee estonia phone number list advocacy, thought leadership posts, engaging in industry groups.
Paid: Highly targeted ads (Lead Gen Forms, Sponsored Content, Message Ads) to specific job titles, industries, company sizes, and seniorities.
Sales Navigator: Using its advanced search and outreach capabilities for personalized direct messaging to prospects.
Relevance in Bangladesh: LinkedIn is the most crucial social platform for B2B lead generation.
Webinars & Virtual Events (Interactive Engagement):
Strategy: Host online events that provide in-depth value, showcase expertise, and facilitate direct interaction with potential clients.
Tactics: Live Q&A sessions, product demos, expert panels, training sessions, industry trend discussions. Registration is key for lead capture.
Relevance in Bangladesh: Gaining significant traction as a way to reach a wider business audience beyond physical events.
Pay-Per-Click (PPC) Advertising (Targeted B2B):
Strategy: Run paid ads on search engines (Google Ads) and specific B2B platforms, often with a focus on high-intent, lower-volume keywords.
Tactics: Google Search Ads for solution-oriented keywords, retargeting campaigns to website visitors, display ads on relevant business news sites.
Relevance in Bangladesh: Useful for immediate visibility for specific solutions, though keyword costs can be higher for competitive terms.
Tactics:
Organic: Company page updates, employee estonia phone number list advocacy, thought leadership posts, engaging in industry groups.
Paid: Highly targeted ads (Lead Gen Forms, Sponsored Content, Message Ads) to specific job titles, industries, company sizes, and seniorities.
Sales Navigator: Using its advanced search and outreach capabilities for personalized direct messaging to prospects.
Relevance in Bangladesh: LinkedIn is the most crucial social platform for B2B lead generation.
Webinars & Virtual Events (Interactive Engagement):
Strategy: Host online events that provide in-depth value, showcase expertise, and facilitate direct interaction with potential clients.
Tactics: Live Q&A sessions, product demos, expert panels, training sessions, industry trend discussions. Registration is key for lead capture.
Relevance in Bangladesh: Gaining significant traction as a way to reach a wider business audience beyond physical events.
Pay-Per-Click (PPC) Advertising (Targeted B2B):
Strategy: Run paid ads on search engines (Google Ads) and specific B2B platforms, often with a focus on high-intent, lower-volume keywords.
Tactics: Google Search Ads for solution-oriented keywords, retargeting campaigns to website visitors, display ads on relevant business news sites.
Relevance in Bangladesh: Useful for immediate visibility for specific solutions, though keyword costs can be higher for competitive terms.