Website & Landing Page Optimization:

[tanjila khatun]

Define clear target audiences and buyer personas for B2C consumers and B2B decision-makers.
Collaborate with sales and marketing teams to define lead qualification criteria (MQL, SQL) and ensure seamless lead handover processes.
Campaign Execution & Management:

Search Engine Marketing (SEM):
Manage and optimize PPC (Pay-Per-Click) campaigns australia phone number list on Google Ads (Search, Display, Shopping, YouTube) for both B2C product queries and B2B service inquiries.
Conduct keyword research, ad copy creation, landing page optimization, and bid management.
Oversee SEO efforts to improve organic search rankings and drive inbound leads for relevant B2C and B2B keywords.
Social Media Marketing:
Plan and execute paid social media advertising campaigns (Facebook, Instagram, LinkedIn, YouTube, TikTok) targeting specific B2C demographics and

B2B professionals/companies.
Develop engaging organic social media content strategies to attract and nurture leads.
Content Marketing:
Identify content gaps and collaborate with content creators to develop lead-generating assets (e.g., B2C guides/quizzes, B2B whitepapers/case studies, webinars, blog posts).
Implement content distribution strategies across relevant digital channels.
Email Marketing:


Develop and execute email marketing campaigns for lead nurturing, re-engagement, and conversion, tailoring content for B2C and B2B segments.
Manage email list segmentation and A/B testing for optimal performance.
Work with web development teams to create and optimize high-converting landing pages and website sections for lead capture.
Implement Conversion Rate Optimization (CRO) best practices.