Core Principles Applied to Lead Generation (Primarily B2B):
Posted: Thu May 22, 2025 9:59 am
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B2B Lead Generation (Dan Kennedy Style):
Focus: Logic, ROI, efficiency, competitive estonia phone number list advantage, solving business problems, professional growth.
Lead Magnets: Free industry reports, whitepapers, webinars ("How to Increase Your Sales by 30%"), custom assessments, case studies, demo requests.
Channels: Targeted direct mail to business owners/executives, email campaigns, industry publications, LinkedIn (though his methods predate LinkedIn's dominance, the principles adapt), trade shows with direct lead capture.
CTAs: "Download the Full Report," "Request a Free Consultation," "Schedule Your Demo," "Get Your Custom ROI Analysis."
Dan Englander's Approach to B2C & B2B Lead Generation: Targeted Outbound for Agencies
Dan Englander, through his company Sales Schema, specializes in B2B lead generation for agencies and professional service businesses. While his course titles sometimes include "B2C," his core methodology and examples are heavily geared towards agencies acquiring other businesses as clients (which is a B2B process). His approach is distinctly different from Kennedy's broad direct-response methods, focusing more on personalized, relationship-driven outbound efforts.
Relationship-Driven Outbound: Moving away from mass cold outreach, Englander advocates for highly personalized, "small-batch" outreach via email, LinkedIn, and phone. The goal is to build genuine relationships and secure qualified meetings.
Targeted Prospecting (Account-Based Thinking): Meticulously identify and research ideal client accounts that fit specific criteria (industry, size, pain points). This ensures high-quality leads.
B2B Lead Generation (Dan Kennedy Style):
Focus: Logic, ROI, efficiency, competitive estonia phone number list advantage, solving business problems, professional growth.
Lead Magnets: Free industry reports, whitepapers, webinars ("How to Increase Your Sales by 30%"), custom assessments, case studies, demo requests.
Channels: Targeted direct mail to business owners/executives, email campaigns, industry publications, LinkedIn (though his methods predate LinkedIn's dominance, the principles adapt), trade shows with direct lead capture.
CTAs: "Download the Full Report," "Request a Free Consultation," "Schedule Your Demo," "Get Your Custom ROI Analysis."
Dan Englander's Approach to B2C & B2B Lead Generation: Targeted Outbound for Agencies
Dan Englander, through his company Sales Schema, specializes in B2B lead generation for agencies and professional service businesses. While his course titles sometimes include "B2C," his core methodology and examples are heavily geared towards agencies acquiring other businesses as clients (which is a B2B process). His approach is distinctly different from Kennedy's broad direct-response methods, focusing more on personalized, relationship-driven outbound efforts.
Relationship-Driven Outbound: Moving away from mass cold outreach, Englander advocates for highly personalized, "small-batch" outreach via email, LinkedIn, and phone. The goal is to build genuine relationships and secure qualified meetings.
Targeted Prospecting (Account-Based Thinking): Meticulously identify and research ideal client accounts that fit specific criteria (industry, size, pain points). This ensures high-quality leads.