Digital marketing guide for e-commerce: from beginner to advanced
Posted: Tue Dec 24, 2024 5:54 am
There’s no escaping it: digital marketing for e-commerce is an essential strategy for anyone who wants to have good sales and attract visitors. After all, just like a physical store, an online store requires you to know how to promote your brand, make sales and retain customers.
Therefore, in this complete guide , we have gathered the main digital marketing strategies for you to apply to your e-commerce.
Learn with Yampi the principles of digital marketing for e-commerce, intermediate and advanced actions, and see your business sell more.
What is digital marketing for e-commerce?
How important is digital marketing for your e-commerce?
When should I invest in digital marketing for my store?
8 digital marketing strategies for e-commerce
Bonus: Creating a Digital Marketing Plan for E-Commerce
When should I hire a marketing agency for my store?
11 common digital marketing mistakes in online stores
What is digital marketing for e-commerce?
Before we delve into the digital marketing guide for e-commerce, we need to start from the beginning.
Digital marketing for e-commerce is a set of online promotion and advertising strategies and tactics specific to online stores . It focuses on attracting, converting, and retaining customers to increase sales of products or services through digital channels.
This type of marketing 's main objective is to increase the visibility of the online store, attract qualified traffic, convert visitors into customers and build loyalty, thus maximizing online sales and return on investment.
There are many theories about the origin of digital marketing, but we can agree that the milestone was the popularization of the internet from the 1990s onwards.
The greatest theoretical reference on modern marketing, which also encompasses digital marketing, is Philip Kotler , professor, researcher, consultant and one of the world's greatest experts in the field.
How important is digital marketing for your e-commerce?
Digital marketing for e-commerce is the main strategy for reaching consumers, without a doubt.
Naturally digital, virtual stores compete in a market with many options in similar segments, within reach of a quick Google search or a post on a social network.
To make it clearer, here are some statistics about digital lebanon phone number data marketing compared to other traditional media:
Google Ads had a turnover of more than R$104 billion in 2022, in Brazil alone ;
Meanwhile, TV commercials did not generate even 1% of that amount;
All the applications most accessed by Brazilians are social networks;
44% of brands around the world invest first in social media.
With the good use of digital marketing strategies, e-commerces gain prominence, reach target audiences and, of course, create and increase store revenue.
When should I invest in digital marketing for my store?
The answer is: since forever .
Digital marketing starts with basic brand positioning strategies , which should begin alongside e-commerce operations .
For example: branding and digital presence are marketing actions. Without developing the brand's visual identity and the elements that make it up, your store will not have its own personality.
Now, investing in tools and paid ads for digital marketing requires more time, knowledge and financial health , and is not something that is recommended for those who are just starting out.
Let's look at more details about digital marketing and strategies in the next topic.
8 digital marketing strategies for e-commerce
Learn how to develop digital marketing strategies for your online store, whether you are a beginner in sales or someone who has had an e-commerce business for a while. After all, marketing must be applied at absolutely every stage of your business:
SEO Optimization
The first of all digital marketing strategies is to optimize your store for search engines with good SEO practices , attracting organic traffic to your business.
Therefore, create quality content that is relevant to your persona, use keywords in titles, subtitles and other spaces in the store, light images with current formats, among other points.
Therefore, in this complete guide , we have gathered the main digital marketing strategies for you to apply to your e-commerce.
Learn with Yampi the principles of digital marketing for e-commerce, intermediate and advanced actions, and see your business sell more.
What is digital marketing for e-commerce?
How important is digital marketing for your e-commerce?
When should I invest in digital marketing for my store?
8 digital marketing strategies for e-commerce
Bonus: Creating a Digital Marketing Plan for E-Commerce
When should I hire a marketing agency for my store?
11 common digital marketing mistakes in online stores
What is digital marketing for e-commerce?
Before we delve into the digital marketing guide for e-commerce, we need to start from the beginning.
Digital marketing for e-commerce is a set of online promotion and advertising strategies and tactics specific to online stores . It focuses on attracting, converting, and retaining customers to increase sales of products or services through digital channels.
This type of marketing 's main objective is to increase the visibility of the online store, attract qualified traffic, convert visitors into customers and build loyalty, thus maximizing online sales and return on investment.
There are many theories about the origin of digital marketing, but we can agree that the milestone was the popularization of the internet from the 1990s onwards.
The greatest theoretical reference on modern marketing, which also encompasses digital marketing, is Philip Kotler , professor, researcher, consultant and one of the world's greatest experts in the field.
How important is digital marketing for your e-commerce?
Digital marketing for e-commerce is the main strategy for reaching consumers, without a doubt.
Naturally digital, virtual stores compete in a market with many options in similar segments, within reach of a quick Google search or a post on a social network.
To make it clearer, here are some statistics about digital lebanon phone number data marketing compared to other traditional media:
Google Ads had a turnover of more than R$104 billion in 2022, in Brazil alone ;
Meanwhile, TV commercials did not generate even 1% of that amount;
All the applications most accessed by Brazilians are social networks;
44% of brands around the world invest first in social media.
With the good use of digital marketing strategies, e-commerces gain prominence, reach target audiences and, of course, create and increase store revenue.
When should I invest in digital marketing for my store?
The answer is: since forever .
Digital marketing starts with basic brand positioning strategies , which should begin alongside e-commerce operations .
For example: branding and digital presence are marketing actions. Without developing the brand's visual identity and the elements that make it up, your store will not have its own personality.
Now, investing in tools and paid ads for digital marketing requires more time, knowledge and financial health , and is not something that is recommended for those who are just starting out.
Let's look at more details about digital marketing and strategies in the next topic.
8 digital marketing strategies for e-commerce
Learn how to develop digital marketing strategies for your online store, whether you are a beginner in sales or someone who has had an e-commerce business for a while. After all, marketing must be applied at absolutely every stage of your business:
SEO Optimization
The first of all digital marketing strategies is to optimize your store for search engines with good SEO practices , attracting organic traffic to your business.
Therefore, create quality content that is relevant to your persona, use keywords in titles, subtitles and other spaces in the store, light images with current formats, among other points.