There are several types of technology that use databases to automate processes and enable more assertive decision-making.
If you are still skeptical about the benefits of using artificial intelligence in your e-commerce, it is important to know that 61% of consumers are more willing to buy from stores that have AI , according to the study The Retail Report .
To find out exactly how to extract the full potential of this type of technology, continue reading and discover what artificial intelligence can do for your e-commerce
What is artificial intelligence for e-commerce?
And why should I implement AI in my business?
13 artificial intelligence applications for your online store
3 artificial intelligence tools for e-commerce
3 tips for using AI in e-commerce
How can I adapt my online store to AI best practices?
What is artificial intelligence for e-commerce?
Artificial intelligence, also known as AI, is a technology in which systems simulate human behavior . In other words, they are capable of identifying patterns, accessing databases, learning, analyzing possibilities and offering solutions to problems, from the most complex to the simplest.
You may not know it, but you have certainly come into contact with them: voice assistants, search engines, social media algorithms and facial recognition applications are some examples.
But when it comes to artificial intelligence for e-commerce , many people are unsure how this type of innovation can boost online stores and improve sales. These systems are capable of reading data, identifying trends, and offering a better shopping experience for customers and more sales for retailers.
In fact, there are artificial intelligences that were not designed for e-commerce , but can be used by this segment to facilitate tasks and improve results.
Image editing software, for example, can make your product more attractive, while smart chats can help you describe your products. These are just a few examples of the many possibilities for using technology in e-commerce .
In other words, artificial intelligence for e-commerce is a set of algorithms capable of improving sales and increasing revenue .
And why should I implement AI in my business?
Using artificial intelligence in your e-commerce can bring a series of benefits, not only for your online store's sales, but also for your customers. Check out some of the advantages :
Improves the shopping experience
Artificial intelligence is capable of analyzing and mapping all cust indonesia phone number data omer actions, both during purchases and on social media. This makes it easier to understand your consumers' behavior and create personalized offers that add more value to the shopping experience and, consequently, more sales for your online store.
Reduces operating costs
Artificial intelligence can make your team more productive and reduce operational costs. This means using technology to automate repetitive tasks (such as sending marketing emails, for example), optimize processes (such as delivery routes) and collect data to facilitate decision-making.
More accurate decision making
The key part of artificial intelligence for e-commerce is data collection and analysis – from this simple but powerful task, you have a base of information that allows you to make more assertive decisions.
In other words, AI allows you to better understand trends , scenarios, and consumers. This means you can create more accurate marketing campaigns , offer the right products to the right people, create product descriptions that really spark desire, publish incredible photos of the items in your store, and more.