How to promote an online store? Check out easy tips to attract customers
Posted: Tue Dec 24, 2024 4:50 am
You've created your e-commerce, registered all your products, but don't know where to start promoting your online store?
That's what we'll talk about here.
By following these tips, you will learn how to promote your online store on the various channels available and increase your brand's visibility. Enjoy your reading!
How do I promote my online store and attract customers?
7 digital marketing tips to promote your online store
Bonus: how to promote the opening of an online store
Promote a quality online store to your customers
How do I promote my online store and attract customers?
Consider the classic sales funnel. The top of the funnel is called Discovery, and it is the moment when the potential customer becomes aware of the online store or a specific product.
This discovery can happen through different means, but the most common are through the result of an active search or through the impact of a paid advertisement , directed to that person's profile.
Once you understand this, it becomes clear that promoting your online store through these means is the necessary action for your store to be discovered and reach new audiences – with the potential to become customers.
Each advertising channel has specific features and ways to improve the online store's reach results, and we will explain some of the main ones below.
How to promote an online store on Google
You definitely want your online store and products to appear in Google search results, right? To make this happen, you need to create strategies and follow the steps below:
Use SEO techniques
Search engine optimization techniques, or SEO ( Search Engine china phone number data Optimization ), help position the online store through the use of keywords, lightweight images, fast-loading elements and several other aspects of the website.
This step is so important for promoting your e-commerce that we decided to create a video track on Yampi Academy teaching everything about SEO. Check it out:
Yampi Academy - SEO Tips for Online Stores (Lesson 1)
Register products on Google Shopping
You know when you do a search on Google and a tab called Shopping appears? This is the new presentation of Google Shopping .
With a Google Ads account, you can integrate your online store's product feed into the tool. This way, your products become available in user searches.
Check out how to do this with the Yampi online store in our customer support articles .
Advertise on Google Ads
Advertising on Google Ads, Google's advertising platform, expands the reach of your online store and is more likely to reach the right audience for what you sell.
To give you an idea, with this tool, your store and products can appear in search results, but also on websites and even on YouTube. The big secret here is to segment your audience well in your campaigns, this way you ensure that your ads will appear to the right people, who are really interested in your brand.
Learn how to do paid traffic with Yampi Academy:
Yampi Academy - How to set up Google Ads and Facebook Ads (Lesson 1)
How to promote your online store on social media
Social media is essential to complement your online store’s advertising strategy. This is because it is great for reaching new audiences, both organically and through ads. Check out how:
Use the marketplace tool
On Facebook and Instagram , for example, there is a marketplace feature – on Instagram, it is called Shopping.
Share products from your online store by integrating your feed with advertising on the marketplace to reach new people.
Invest in Instagram
To promote your online store on Instagram, you first need to have a business profile, with a clear and informative biography , including a link to your website.
Then, post visually appealing content like product photos, short videos, and other formats, and use relevant hashtags to increase the visibility of your posts.
A good idea to promote your store is to consider partnerships with influencers in your niche market to expand the reach of your brand.
Last but not least, use Instagram shopping features like Instagram Shopping to make it easy for your followers to make direct purchases.
Create paid ads
Paid ads on social media are ways to segment your audience to share more assertive content.
By adjusting demographic data, content preferences and social media behavior, advertising your online store on social media has a greater chance of reaching the right people to convert new sales.
That's what we'll talk about here.
By following these tips, you will learn how to promote your online store on the various channels available and increase your brand's visibility. Enjoy your reading!
How do I promote my online store and attract customers?
7 digital marketing tips to promote your online store
Bonus: how to promote the opening of an online store
Promote a quality online store to your customers
How do I promote my online store and attract customers?
Consider the classic sales funnel. The top of the funnel is called Discovery, and it is the moment when the potential customer becomes aware of the online store or a specific product.
This discovery can happen through different means, but the most common are through the result of an active search or through the impact of a paid advertisement , directed to that person's profile.
Once you understand this, it becomes clear that promoting your online store through these means is the necessary action for your store to be discovered and reach new audiences – with the potential to become customers.
Each advertising channel has specific features and ways to improve the online store's reach results, and we will explain some of the main ones below.
How to promote an online store on Google
You definitely want your online store and products to appear in Google search results, right? To make this happen, you need to create strategies and follow the steps below:
Use SEO techniques
Search engine optimization techniques, or SEO ( Search Engine china phone number data Optimization ), help position the online store through the use of keywords, lightweight images, fast-loading elements and several other aspects of the website.
This step is so important for promoting your e-commerce that we decided to create a video track on Yampi Academy teaching everything about SEO. Check it out:
Yampi Academy - SEO Tips for Online Stores (Lesson 1)
Register products on Google Shopping
You know when you do a search on Google and a tab called Shopping appears? This is the new presentation of Google Shopping .
With a Google Ads account, you can integrate your online store's product feed into the tool. This way, your products become available in user searches.
Check out how to do this with the Yampi online store in our customer support articles .
Advertise on Google Ads
Advertising on Google Ads, Google's advertising platform, expands the reach of your online store and is more likely to reach the right audience for what you sell.
To give you an idea, with this tool, your store and products can appear in search results, but also on websites and even on YouTube. The big secret here is to segment your audience well in your campaigns, this way you ensure that your ads will appear to the right people, who are really interested in your brand.
Learn how to do paid traffic with Yampi Academy:
Yampi Academy - How to set up Google Ads and Facebook Ads (Lesson 1)
How to promote your online store on social media
Social media is essential to complement your online store’s advertising strategy. This is because it is great for reaching new audiences, both organically and through ads. Check out how:
Use the marketplace tool
On Facebook and Instagram , for example, there is a marketplace feature – on Instagram, it is called Shopping.
Share products from your online store by integrating your feed with advertising on the marketplace to reach new people.
Invest in Instagram
To promote your online store on Instagram, you first need to have a business profile, with a clear and informative biography , including a link to your website.
Then, post visually appealing content like product photos, short videos, and other formats, and use relevant hashtags to increase the visibility of your posts.
A good idea to promote your store is to consider partnerships with influencers in your niche market to expand the reach of your brand.
Last but not least, use Instagram shopping features like Instagram Shopping to make it easy for your followers to make direct purchases.
Create paid ads
Paid ads on social media are ways to segment your audience to share more assertive content.
By adjusting demographic data, content preferences and social media behavior, advertising your online store on social media has a greater chance of reaching the right people to convert new sales.