Problems when entering the b2c market
Posted: Wed Apr 23, 2025 5:20 am
An approach not adapted to b2c clients: the website, trust metrics and communications were focused on corporate clients;
Uncompetitive product range: in some b2c categories (tourism, active recreation) the company was significantly inferior to specialized brands;
Low brand awareness among retail customers;
Limited retail network: one warehouse store per city, while competitors actively used marketplaces with their extensive network of pick-up points.
Our approach to the solution:
1. In-depth analysis of the target audience. We studied 9 key segments of the b2c audience. For each segment, we identified key needs, pain points, and insights. For example, for the audience of fishermen and hunters, a waterproof coating with taped seams, multiple functional pockets, an affordable price, and special protection from ticks are important;
2. Prioritization of categories based on in-depth analysis. Analysis ghana cell phone number list of demand and competitive environment showed that the greatest income potential is in the categories:
First priority: clothing for repair. It has a competitive product offer, a strong brand in the professional segment, and high demand (search queries for "work clothes" had the highest frequency).
Second priority: clothing for hunting and fishing. The product has the highest average bill, pronounced seasonality of demand and high competition with large specialized stores;
3. Comprehensive multi-channel strategy. We have developed a unique strategy for each channel:
Uncompetitive product range: in some b2c categories (tourism, active recreation) the company was significantly inferior to specialized brands;
Low brand awareness among retail customers;
Limited retail network: one warehouse store per city, while competitors actively used marketplaces with their extensive network of pick-up points.
Our approach to the solution:
1. In-depth analysis of the target audience. We studied 9 key segments of the b2c audience. For each segment, we identified key needs, pain points, and insights. For example, for the audience of fishermen and hunters, a waterproof coating with taped seams, multiple functional pockets, an affordable price, and special protection from ticks are important;
2. Prioritization of categories based on in-depth analysis. Analysis ghana cell phone number list of demand and competitive environment showed that the greatest income potential is in the categories:
First priority: clothing for repair. It has a competitive product offer, a strong brand in the professional segment, and high demand (search queries for "work clothes" had the highest frequency).
Second priority: clothing for hunting and fishing. The product has the highest average bill, pronounced seasonality of demand and high competition with large specialized stores;
3. Comprehensive multi-channel strategy. We have developed a unique strategy for each channel: