high qualifications of staff
Posted: Wed Apr 23, 2025 5:18 am
With this post, I continue to publish the findings from our study on the behavior of market research clients in Kazakhstan. It is dedicated to what, first of all, customers pay attention to when choosing a research company.
During the crisis, when choosing an agency, clients of marketing namibia cell phone number list research companies began to attach more importance to the cost of services and the price-quality ratio
— The top three criteria for selecting agencies to commission the research were:
1) reliability of the data obtained
2) value for money for services
— The paradox in the situation of choosing agencies is that, despite the high importance of the criteria of reliability, quality and qualification of the researchers’ work, most clients cannot adequately assess these characteristics, since 1) they are not experts in research technologies, 2) they do not have access to the internal research process (sometimes due to the closed nature of the agencies, sometimes due to lack of time or unwillingness). Therefore, with such a superficial assessment of quality, the decisive criterion most often turns out to be the price of the research
— In this regard, although such criteria as “positive experience of cooperation”, “positive image”, “effective feedback from the manager” did not make it to the top, it is these factors that most often form clients’ opinions about the quality of work of research agencies
So, colleagues, prices are prices, but we mustn’t forget about image:)
During the crisis, when choosing an agency, clients of marketing namibia cell phone number list research companies began to attach more importance to the cost of services and the price-quality ratio
— The top three criteria for selecting agencies to commission the research were:
1) reliability of the data obtained
2) value for money for services
— The paradox in the situation of choosing agencies is that, despite the high importance of the criteria of reliability, quality and qualification of the researchers’ work, most clients cannot adequately assess these characteristics, since 1) they are not experts in research technologies, 2) they do not have access to the internal research process (sometimes due to the closed nature of the agencies, sometimes due to lack of time or unwillingness). Therefore, with such a superficial assessment of quality, the decisive criterion most often turns out to be the price of the research
— In this regard, although such criteria as “positive experience of cooperation”, “positive image”, “effective feedback from the manager” did not make it to the top, it is these factors that most often form clients’ opinions about the quality of work of research agencies
So, colleagues, prices are prices, but we mustn’t forget about image:)