As a marketing researcher,

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I very often see problems and difficulties in the process of conducting marketing research that could have been avoided if Clients had followed certain principles and rules when preparing for the project. In general, I have accumulated a certain intuitive knowledge of the problem, and I will try to express this knowledge through a list of rules for Clients that will significantly improve any marketing research, and ultimately will please both you, our dear Clients, and us. So, let's go.

RULE #1. DECIDE WHY YOU NEED THIS RESEARCH, AND WHETHER YOU NEED IT AT ALL. It is advisable to express an understanding of the need for research in specific tasks that it is designed to solve. It is also costa rica cell phone number list advisable to highlight the central and auxiliary tasks. Often in my work I had to deal with Clients who do not know why they need research at all, it seems that conducting a research project is some kind of unconscious impulse. Considering that conducting research is not a cheap pleasure, I think it is advisable to sit down once again and think about what we really want from such a project.

RULE #2. DO NOT POSTPONE THE IMPLEMENTATION OF THE PROJECT UNTIL THE LAST POSSIBLE PERIOD. Try to start preparing for the study in advance. Time constraints significantly affect the choice of methodology and the cost of the project.

RULE #3. REMEMBER THAT IT IS NOT POSSIBLE TO CARRY OUT A PROJECT QUICKLY, HIGH-QUALITY AND CHEAPLY AT THE SAME TIME . You always have to choose between two characteristics of the project. That is, it is important to choose which parameter you are willing to sacrifice, and which are most important to you.