Many businesses also looked to their audiences to give honest feedback on their products or services through influencer marketing campaigns. In our own backyard, Dunkin Donuts used Nano Influencers (accounts with only 1,000 to 10,000 followers) to reach a more authentic audience. The influencers’ goal — to produce high engagement rates by focusing on being realistic and relatable to the audience to promote Dunkin Donuts. The results proved strong, with 21,975 likes and a 5.2% engagement rate.
This user-generated content gave an honest look at how users truly feel about brands. Meanwhile, Maine’s iconic L.L.Bean took to the outdoors, featuring brand ambassadors as influencers by specifically hiring #LLBeanstudents that showcased their L.L.Bean adventures on social media throughout the year. While the results of this campaign have not been finalized, we anticipate similar success to the Dunkin Donuts campaign.
Though the marketing landscape may have changed oman whatsapp number data 5 million in 2020, the future looks bright in 2021 for businesses and audiences. The benefit of these trends to businesses is the convenience to pivot alongside audience behaviors. Both digital advertising and paid social media offer a relatively inexpensive spend with a high ROI, that can be changed almost instantly. For audiences, these platforms offer a way to connect and share their experiences. We’ll keep pivoting into 2021, listening to consumers, continuing to connect them to businesses, and find the answers to what’s to come in 2021.