They confirmed Antonio's idea about the “Total Look”, people answered the first question with a percentage of 50.7% of trying to “get a job that respects my style.
The survey indicates a real problem felt by the target.
To the second question the target responded with “result chinese student data different from the requested” which also reflects here that there is no result that fully satisfies the target.
Finally, a salon to provide “clarity of the result through a simulator”.
By analyzing the survey we decided to validate the “Total Look” proposal and analyze it to make it sellable to the target.
It made sense, given the market, that the figure of “hairdresser” evolved into a “consultant” who does not only concern “hair” but the entire figure.
the target audience expects
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