Tips for Conducting a SWOT Analysis

[MasudIbne756]

The SWOT matrix is ​​the graphic representation of the main aspects of the project that you intend to carry out. This is composed of four boxes:

At the top are the internal factors, that is, the strengths and weaknesses;
At the bottom we find the external factors, that is, the opportunities and threats;
On the left are the positive elements, that is, the strengths and opportunities;
On the right, we have the obstacles, or weak chinese singapore phone number list points and threats, both internal and external.
It is important to remember that there is no weakness or threat that cannot be transformed into peculiar elements and opportunities, in order to create a synergy between them that can be concretely used in the market.

If you are not sure where to start your research on the factors that will make up the SWOT matrix, it is advisable to start with the 4 Marketing levers: Product, Price, Distribution and Promotion, which will be very useful for identifying the value generated for your target.