How much does online advertising cost?" - this question has been asked by almost everyone who has thought about online promotion of their products or services. It would seem that it is clearly formulated, but no one will give an exact answer. Prices for online advertising fluctuate depending on many factors: the type of tool, the platform for posting ads, the specifics of the product, the level of competition and much more. No good specialist will be able to immediately name the exact cost of online advertising, but it is quite possible to get an idea of the approximate costs.
In this article, we will try to consider in as much detail as possible the features of online advertising and the formation of prices for it. This will allow business owners to understand what and how their cryptocurrency data money is spent, and marketers to reduce risks, justify the price to the customer and facilitate the preparation of budget reports.
What is Internet Advertising?
This is a method of advertising a product using online tools. Internet advertising can give a much greater return compared to classic outdoor advertising. This is because:
the result is predictable. Online advertising remains almost the only type where the results of an advertising campaign (AC) can be determined even before its launch;
real-time advertising campaign optimization is available. Advertising setup is simple, so placing and implementing changes to it is as easy as pie. At the same time, optimization will be painless (i.e. no downtime in the advertising campaign);
the budget is used effectively. There is a choice of the most suitable strategy for each advertising goal. This allows you to spend money only on those users who are likely to become a client or buyer;
advertising accurately hits the target audience. There are a huge number of ways to segment the target audience on the Internet: by gender, age, geolocation, etc. The budget is not spent on people who are not interested in the offer.
The rich selection of tools is also important. Thiscontextual advertising in Google, banner ads, Google Shopping, YouTube video hosting, targeted advertising on social networks, viral advertising and much more. Each of the tools has its own subtleties of setup and management, is more suitable for advertising certain products, etc.
That is why it is worth first studying the information about them in more detail and then making a choice.