What businesses benefit from dynamic remarketing

[mehadihasan123456]

This tool will be useful for companies whose purchase cycle lasts from 1 day or a person needs more time to make a decision about placing an order. If the transaction implies a quick purchase, there is no special sense in dynamic remarketing.

How to determine that very deal cycle? In Google Analytics, look at the information in the "Sequence Length" section. Let's show you an example:

what business benefits from dynamic remarketing

We see that 50% of visitors make a purchase when they first student data enter the resource. That is, the remaining half should be caught up with through remarketing. In our case, the tool can definitely be used.

It is also recommended to look at the section "Time to conversion". It displays the number of days from the first login to the online store to the purchase. You will understand how long it takes the user to decide to order.

We see that 64% of visitors make a purchase immediately. Remarketing is only worth using if thousands of unique users visit the resource every day.

In general, experts recommend using the tool if 40% of people make an order not on their first visit. Or if most visitors need 1 day to make a decision.