What should I do if my SEA spend is low?

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It's best to add the keywords you find to your monitoring so you can always keep an eye on your organic performance. It might also be worth collecting these keywords in the Keyword Planner , for example, in an "Ads to Organic" group. To do this, select the keywords and choose Select Action.
In our example, keywords like "cat language" or "cat climbing wall" would be ideal keywords for advice articles. Here, you could either optimize existing articles for the keyword or create new content.

Let's assume we're not fressnapf.de, but futterfreund.de. We uk cell phone number list notice that all competitors with an SEA strategy are investing significantly more money in their ads. What does this mean for futterfreund.de?You can only ever use the budget you actually have available. Once you've reached your limits, it doesn't matter what your competitors do.

Then you should invest the SEA budget available to you in your most valuable keywords, learn how to write good ads and set up your Google Ads campaigns so that your budget is used as effectively as possible (e.g. through ad timing).

However, if you have some flexibility in your budget or can shift funds around, you might consider increasing your SEA presence. After all, the more money your competitors invest in their SEA strategy, the higher their presence in search results. This means more people see and click on their ads, and fewer on yours. This gap could be closed by adjusting your SEA presence to match your competitors' level.