Chart "Estimated relative expenses per month"

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Where can I see my competitors’ ad budget?
In the Ads overview, you'll find the Estimated Relative Spending per Month chart . This chart is important for budget analysis. It's an estimated comparison of your Google Ads spending with that of your competitors listed in the project.

Here you can see which of your competitors are actually jiangxi cell phone number list running ads and how much they are estimated to spend on Google Ads in comparison.
The basis for the estimate is the number of ads found, the search volume of the keywords and their CPC (cost of a click on the ad).
How do I correctly estimate ad costs? The amount of expenditure is not expressed in euros, but as a percentage . 100% reflects the time of highest expenditure during the analysis period.

We assume you know your monthly Google Ads spend. This allows you to assign specific values ​​to your graph and derive roughly how much your competitors should be spending.

Let's look at the example again : Suppose we operate the website fressnapf.de. Our Google Ads spend peaked in June during the analysis period, corresponding to 100%. Let's assume that as fressnapf.de, we invested €10,000 in Google Ads in June