Improved Title and Description templates

[mehadihasan123456]

Problem . Meta tags on the site were formed automatically according to the simplest formulas: only the page name was taken into account, but the cost, price, city — not. On some pages they were not there at all. All this had a negative impact on the visibility of the site in search engines, especially in the regions.

What we did. We filled in meta tags manually for priority pages. For the rest, we improved the template of automatically generated Title and Description, added commercial markers to them, such as “buy”, “price”, “online store”, and synonyms, such as “kitchen wallpaper” + “wallpaper for the kitchen”. This also added uniqueness to the content. To better rank the site in regional search, we added regions to the meta tags.

Implemented custom breadcrumbs
Problem . Breadcrumbs are the path to the page. They are important bitcoin data for website promotion - they help the user navigate and understand where he is on the website. Breadcrumbs look like this:

Photo
They were formed in the usual way: the name of the page was displayed in the breadcrumbs as was the name of the page. In principle, this is not a problem, many people do this. But we wanted to use more synonyms on the page so that the search engine would see the page as even more unique and relevant to the synonymous query.

What we did. We asked the programmer to implement custom breadcrumbs: we added intermediate pages and made a field that allowed changing the last section, for example, using synonyms, short names, reformulations. For example, the page was called "kitchen wallpaper", and we wrote "Wallpaper for the kitchen" in the breadcrumbs. A small change, but also a step towards uniqueness.