If a task does not generate sales, resources are redirected to other areas
Posted: Sat Apr 19, 2025 8:47 am
Autospot is a company that lives by a flexible product methodology. The product team can change the vector at any time if it helps to earn more. For this purpose, new hypotheses are constantly tested on the project. At the same time, if there is no return in sales from some functionality, resources are flexibly redirected to other tasks.
In such conditions, classical measured SEO does not work. The optimizer spends days and weeks on analyzing and working on the task. At the same time, at the approval stage it may turn out that the task in the described form cannot be implemented. And the technical specification is written "in the drawer".
Through the joint efforts of the client's SEO and product teams, we cryptocurrency data built a task development process in the following format:
Photo
Task table for discussion with the development team
Constant synchronization with product plans. Every week we clarify the priorities of product tasks for the coming week. Quarterly and monthly planning cannot replace this. We must understand which tasks will be taken into work this week.
First, the concept is discussed, then a detailed technical task is written. Discussion of any task begins with the concept. It takes into account only critical SEO requirements that cannot be neglected. If the concept is approved, the task goes into discussion with development and design. When there are no restrictions on their part, we make a detailed technical task on the SEO side.
For example, from the SEO side, the implementation of the regionality algorithm seemed obvious. They came with a detailed technical task, on which they spent more than one day. But it turned out that technical implementation in the described format was impossible. We had to discuss the task again.
Alternatives and compromises when solving SEO tasks. Sometimes developers impose their own technological limitations on SEO functionality, and designers impose their own. This is normal. You need to be able to negotiate and find compromises. The more experience and the broader the horizons of the optimizer, the more accurately the possible difficulties will be predicted when implementing a specific SEO task and the longer the list of alternative backup solutions.
In such conditions, classical measured SEO does not work. The optimizer spends days and weeks on analyzing and working on the task. At the same time, at the approval stage it may turn out that the task in the described form cannot be implemented. And the technical specification is written "in the drawer".
Through the joint efforts of the client's SEO and product teams, we cryptocurrency data built a task development process in the following format:
Photo
Task table for discussion with the development team
Constant synchronization with product plans. Every week we clarify the priorities of product tasks for the coming week. Quarterly and monthly planning cannot replace this. We must understand which tasks will be taken into work this week.
First, the concept is discussed, then a detailed technical task is written. Discussion of any task begins with the concept. It takes into account only critical SEO requirements that cannot be neglected. If the concept is approved, the task goes into discussion with development and design. When there are no restrictions on their part, we make a detailed technical task on the SEO side.
For example, from the SEO side, the implementation of the regionality algorithm seemed obvious. They came with a detailed technical task, on which they spent more than one day. But it turned out that technical implementation in the described format was impossible. We had to discuss the task again.
Alternatives and compromises when solving SEO tasks. Sometimes developers impose their own technological limitations on SEO functionality, and designers impose their own. This is normal. You need to be able to negotiate and find compromises. The more experience and the broader the horizons of the optimizer, the more accurately the possible difficulties will be predicted when implementing a specific SEO task and the longer the list of alternative backup solutions.