Moving one of the sites to a new design
Posted: Sat Apr 19, 2025 8:43 am
We audited both sites. First of all, we developed a strategy for their coexistence, because the client initially doubted moving to one site.
The iOrthocenter website had an inconvenient and outdated design. The client planned to update it.
We analyzed competitors and prepared a technical task for the structure and content of the new site. It took into account modern search engine requirements. The client's designers and developers participated in the chinese america data project. We consulted them, answered frequently asked questions, and checked the tasks after implementation.
Thanks to the close work of our SEO team and the client's developers, we received a site with a new design, user-friendly structure and content. And increased traffic to the site to 1000 visits per month.A long struggle with affiliation (with a happy ending at the end)
Affiliation is when two or more sites belong to the same company and are promoted by the same keys. Yandex and Google prohibit the simultaneous display of these sites. Roughly speaking, one site is shown in the search, the other is not.
The audit results showed that the best solution was to merge the sites. After that, the positions increased significantly. These are the positions after the site merger:
Photo
PhotoWe saw the situation and convinced the client to close the old site from search engines and set up redirects to the new site iorthocenter.ru. As a result, the number of requests in all tops increased:
Photo
Non-branded organic traffic has grown.
The iOrthocenter website had an inconvenient and outdated design. The client planned to update it.
We analyzed competitors and prepared a technical task for the structure and content of the new site. It took into account modern search engine requirements. The client's designers and developers participated in the chinese america data project. We consulted them, answered frequently asked questions, and checked the tasks after implementation.
Thanks to the close work of our SEO team and the client's developers, we received a site with a new design, user-friendly structure and content. And increased traffic to the site to 1000 visits per month.A long struggle with affiliation (with a happy ending at the end)
Affiliation is when two or more sites belong to the same company and are promoted by the same keys. Yandex and Google prohibit the simultaneous display of these sites. Roughly speaking, one site is shown in the search, the other is not.
The audit results showed that the best solution was to merge the sites. After that, the positions increased significantly. These are the positions after the site merger:
Photo
PhotoWe saw the situation and convinced the client to close the old site from search engines and set up redirects to the new site iorthocenter.ru. As a result, the number of requests in all tops increased:
Photo
Non-branded organic traffic has grown.